AoM Annual Meeting Paper Presentation "Do customer perceptions of innovation matter in industrial markets?"

Activity: Talk or presentation typesOral presentation

Description

The peer-reviewed paper, "Do customer perceptions of innovation matter in industrial markets?" (authors: B. Steiner & M. Brandhoff), has been accepted for oral presentation in a Divisional Paper session at the 2018 Academy of Management Meeting taking place August 10-14 in Chicago, Illinois (TIM Division). The abstract of the paper will be published in the AOM Annual Meeting Proceedings.
Period10 Aug 2018 - 15 Aug 2018
Held atAcademy of Management, United States
Degree of RecognitionInternational