Know Your Consumer: How Russians Treat Homosexuality in Adverts

Press/Media: Press / Media


The discussion follows VCIOM (Russian Public Opinion Research Center) recent poll on attitudes to LGBTQI+ community in Russia and a recent scandal around a foodchain VkusVill that used a lesbian family in its coverage of their customers. 

Period26 Jul 2021

Media contributions


Media contributions

  • TitleRussian Public Opinion Research Center
    Degree of recognitionInternational
    Media name/outletFACEBOOK
    Media typeWeb
    Duration/Length/Size2 hours
    Country/TerritoryRussian Federation
    DescriptionVCIOM (Russian Public Opinion Research Center) is the first and the largest polling firm in the Former Soviet Union (FSU). Established in 1987 it is most widely known polling company in Russia. VCIOM is especially known for its weekly nationwide representative opinion polls (Omnibus type of survey conducted face to face), daily telephone surveys and regular online studies.
    PersonsMarianna Muravyeva