Research output per year
Research output per year
Personal profile
Education/Academic qualification
Kauppatieteet, Kauppatieteiden tohtori, Aalto University School of Business
… → 2016
Fields of Science
- 512 Business and Management
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Evaluating content creators’ perceptions for cognitively accessible digital services
Kärpänen, T. & Pöyry, E., 19 Jul 2025, In: Behaviour and Information Technology. 13 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile -
Influencer-follower homophily: the role of gender, nationality and skill level
Sarkki Ekestubbe, S. K., Reinikainen, H. M. & Pöyry, E., 2025, Innovation & Product Development Management Conference. Brussels: EIASM, 17 p. ( International Product Development Management Conference).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
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Introduction to Minitrack: Metaverse, Mixed Reality, and Remote Interactions: Socio-Behavioral Services
Holopainen, J., Parvinen, P., De Vreede, T. & Pöyry, E., 2025, In: Proceedings of the Annual Hawaii International Conference on System Sciences.Research output: Contribution to journal › Conference article › Professional
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Political Campaigning and Social Media Affordances – Mood-setting on TikTok
Kannasto, E. & Pöyry, E., 2025, Proceedings of the 58th Hawaii International Conference on System Sciences. Honolulu: University of Hawai'i at Manoa, p. 2336-2345 10 p.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile -
Prosocial causes: How influencers contribute to the common good
Pöyry, E. & Frig, M., 2025, (Accepted/In press) The Routledge Companion to Social Media Influencers. Routledge, (The Routledge Handbooks & Companions).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
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Kasvuyritykset julkisuuden valokeilassa
Pöyry, E. (Project manager), Parvinen, P. (Participant), Reinikainen, H. M. (Participant) & Sarkki Ekestubbe, S. K. (Participant)
Liikesivistysrahaston kannatusyhdistys r.y.
01/05/2024 → 30/04/2026
Project: Foundations (Private Foundations, Non-Profit Foundations, Charitable Trusts)
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OM / Essi Pöyry / Viitebudjetin päivitys
Pöyry, E. (Project manager), Lehtinen, A.-R. (Participant) & Pekuri, K. I. O. (Participant)
01/08/2024 → 31/12/2025
Project: Ministry funding
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HS-säätiö: vaikuttavat poliitikot ja pol
Pöyry, E. (Project manager), Pelevina, N.-M. (Participant), Reinikainen, H. M. (Participant), Kannasto, E. (Participant), Laaksonen, S.-M. (Participant), Pelevina, N.-M. (Participant) & Reinikainen, H. M. (Participant)
Helsingin Sanomain Säätiö Kirjanpito
01/08/2022 → 30/04/2024
Project: Foundations (Private Foundations, Non-Profit Foundations, Charitable Trusts)
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UnCoCo: Vaihtoehtoiset viestijät koronakriisissä – Unconventional Communicators in the Corona Crisis
Laaksonen, S.-M. (Principal Investigator), Heikkilä, T. (Participant), Pääkkönen, J. (Participant), Reinikainen, H. M. (Participant), Pöyry, E. (Participant), Öhman, E. (Participant), Jauho, M. (Participant) & Luoma-Aho, V. (Other)
01/11/2020 → 31/12/2022
Project: Research project
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SSMA: Smarter Social Media Analytics
Laaksonen, S.-M. (Project manager), Jauho, M. (Principal Investigator), Salovaara, A. (Principal Investigator), Pääkkönen, J. (Participant), Kekkonen, A. (Participant) & Pöyry, E. (Participant)
01/12/2016 → 31/05/2018
Project: Research project
Datasets
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Suomen presidentinvaalit 2024 sosiaalisessa mediassa, lähdemateriaali [korpus].
Laaksonen, S.-M. (Creator), Nelimarkka, M. (Creator), Piitulainen, J. (Creator), Pöyry, E. (Creator) & Toroskainen, S. E. (Creator), Kielipankki, 2024
DOI: http://urn.fi/urn:nbn:fi:lb-2024030501
Dataset
Prizes
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Best Paper Award FAMAC 2022
Pöyry, E. (Recipient) & Parvinen, P. (Recipient), 2 Jun 2022
Prize: Prizes and awards
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Best Paper Award of the Finnish Academy of Marketing Annual international conference 2023
Reinikainen, H. M. (Recipient), Pöyry, E. (Recipient), Kannasto, E. (Recipient), Pelevina, N.-M. (Recipient) & Laaksonen, S.-M. (Recipient), 15 Jun 2023
Prize: Prizes and awards
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Best Research Paper Award DTGS 2019
Holopainen, J. (Recipient), Vehviläinen, R. (Recipient), Mattila, O. (Recipient), Pöyry, E. (Recipient) & Parvinen, P. (Recipient), 20 Jun 2019
Prize: Prizes and awards
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Minitrack Best Paper Award HICSS 2022
Parvinen, P. (Recipient), Tandefelt, M. (Recipient), Pöyry, E. (Recipient), Lähtevänoja, A. J. (Recipient) & Mattila, O. (Recipient), 4 Jan 2022
Prize: Prizes and awards
Activities
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Reference budgets as a way to understand decent consumption
Pöyry, E. (Speaker)
20 Oct 2025Activity: Talk or presentation types › Invited talk
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Kaupan tutkimuspäivä: Somevaikuttajat ja algoritmikilpailu
Pöyry, E. (Speaker)
12 Feb 2025Activity: Talk or presentation types › Invited talk
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Kohtuullinen ja kestävä viitebudjetti
Pöyry, E. (Speaker)
10 Feb 2025Activity: Talk or presentation types › Invited talk
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KKV-päivä: Vaikuttajamarkkinointi ja mainonnan tunnistettavuus - nykyiset ja tulevat haasteet
Pöyry, E. (Speaker)
6 Nov 2024Activity: Talk or presentation types › Invited talk
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VNK: Sosiaalisen media luotettavan tiedon lähteenä? Näkökulmia some-sisältöjen tuotannosta ja kulutuksesta
Pöyry, E. (Speaker)
5 Mar 2024Activity: Talk or presentation types › Invited talk
Press/Media
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Huomenta Suomi: Somessa lapset tottuvat siihen, että kaikki on kaupallista: "Tämä tuottaa monille perheille ongelmia"
05/08/2025
1 item of Media coverage
Press/Media: Press / Media
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HS: Ihmiset ovat taitavia selittämään kulutusvalintojaan
13/05/2025
1 Media contribution
Press/Media: Press / Media
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HBL: Så driver sociala medier unga till överkonsumtion
18/12/2024
1 item of Media coverage
Press/Media: Press / Media
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Yle aamu-tv: Kuluttamisen psykologia tutkijan silmin
29/11/2024
1 item of Media coverage
Press/Media: Press / Media