Jenniina Sihvonen

Research output per year

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Personal profile

Marketing, Phd. Econ & Business, Vaasa university

Publications and projects within past five years.

Pääkirjoitus: Kulutustutkimuksen syyssatoa ja metodologista värikirjoa
Kylkilahti, E. & Sihvonen, J., 4 Nov 2019, In : Kulutustutkimus.Nyt : Kulutustutkimuksen seuran julkaisu.. 13, 1, p. 4 1 p.
Research output: Contribution to journal › Editorial › Scientific
Understanding the drivers of consumer-brand identification
Sihvonen, J., Sep 2019, In : Journal of Brand Management. 26, 5, p. 583-594 12 p.
Research output: Contribution to journal › Article › Scientific › peer-review

File
Sex Sells? Lust in fashion magazine advertising
Sihvonen, J. M. M., Turunen, L. L. M. & Rodríguez Santos, C., 2018, Seven Deadly Sins in Consumption. Syrjälä, H. & Leipämaa-Leskinen, H. (eds.). Cheltenham: Edward Elgar, p. 59–77 19 p. 3
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Kotimaisten marjojen markkinoinnin uudet mahdollisuudet
Jenniina Sihvonen (Speaker)
11 Feb 2020
Activity: Talk or presentation types › Oral presentation
Nordic Journal of Business (Journal)
Jenniina Sihvonen (Reviewer)
May 2020
Activity: Publication peer-review and editorial work types › Peer review of manuscripts
Young Consumers (Journal)
Jenniina Sihvonen (Reviewer)
May 2020
Activity: Publication peer-review and editorial work types › Peer review of manuscripts
Väitöskirjan sivuohjaaja
Jenniina Sihvonen (Supervisor)
2019 → 2020
Activity: Examination types › Supervisor or co-supervisor of doctoral thesis
Kotimaisten marjojen markkinointi
Jenniina Sihvonen (Speaker)
19 Nov 2019
Activity: Talk or presentation types › Oral presentation