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Jenniina Sihvonen

  • PL 27 (Latokartanonkaari 5)



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Personal profile

Education/Academic qualification

Marketing, Phd. Econ & Business, Vaasa university

Fields of Science

  • 512 Business and Management
  • 5144 Social psychology
  • 5141 Sociology

International and National Collaboration Publications and projects within past five years.

Publications 2018 2019

Understanding the drivers of consumer-brand identification

Sihvonen, J., Sep 2019, In : Journal of Brand Management. 26, 5, p. 583-594 12 p.

Research output: Contribution to journalArticleScientificpeer-review

Sex Sells? Lust in fashion magazine advertising

Sihvonen, J. M. M., Turunen, L. L. M. & Rodríguez Santos, C., 2018, Seven Deadly Sins in Consumption. Syrjälä, H. & Leipämaa-Leskinen, H. (eds.). Cheltenham: Edward Elgar, p. 59–77 19 p. 3

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Activities 2018 2018

  • 1 Peer review of manuscripts
  • 1 Oral presentation

Aineeton jakaminen: Kuluttajakansalaiset kokemusten jakajina keskustelufoorumeilla

Jenniina Sihvonen (Speaker)
29 Nov 2018

Activity: Talk or presentation typesOral presentation

Emerald (Publisher)

Jenniina Sihvonen (Reviewer)
19 Dec 2018

Activity: Publication peer-review and editorial work typesPeer review of manuscripts