Research Output per year
Personal profile
Education/Academic qualification
Marketing, Phd. Econ & Business, Vaasa university
Fields of Science
- 512 Business and Management
- 5144 Social psychology
- 5141 Sociology
International and National Collaboration
Publications and projects within past five years.
Publications 2018 2019
Understanding the drivers of consumer-brand identification
Sihvonen, J., Sep 2019, In : Journal of Brand Management. 26, 5, p. 583-594 12 p.Research output: Contribution to journal › Article › Scientific › peer-review
Sex Sells? Lust in fashion magazine advertising
Sihvonen, J. M. M., Turunen, L. L. M. & Rodríguez Santos, C., 2018, Seven Deadly Sins in Consumption. Syrjälä, H. & Leipämaa-Leskinen, H. (eds.). Cheltenham: Edward Elgar, p. 59–77 19 p. 3Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review
Activities 2018 2018
Aineeton jakaminen: Kuluttajakansalaiset kokemusten jakajina keskustelufoorumeilla
Jenniina Sihvonen (Speaker)29 Nov 2018
Activity: Talk or presentation types › Oral presentation
Emerald (Publisher)
Jenniina Sihvonen (Reviewer)19 Dec 2018
Activity: Publication peer-review and editorial work types › Peer review of manuscripts