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Joel Hietanen

  • PL 24 (Unioninkatu 40)



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Personal profile

Description of research and teaching

Available for supervising promising PhD candidates interested in interpretive consumer research and poststructural theorizing of markets and culture.

Fields of Science

  • 611 Philosophy
  • Deleuze & Guattari
  • Poststructuralism
  • Accelerationism
  • Levinas
  • Affect Theory
  • 512 Business and Management
  • Consumer Culture Theory
  • Critical Marketing
  • Videography
  • Ethnography
  • Netnography
  • Authenticity
  • Desire

International and National Collaboration Publications and projects within past five years.

Publications 2018 2019

Seduced by "fakes": Producing the excessive interplay of authentic/counterfeit from a Baudrillardian perspective

Hietanen, J., Murray, J. B., Sihvonen, A. & Tikkanen, H., 19 Aug 2019, In : Marketing Theory. 21 p., 1470593119870214.

Research output: Contribution to journalArticleScientificpeer-review

The inhuman challenge: Writing with dark desire

Hietanen, J., Andéhn, M. & Wickstrom, A., 2019, (Accepted/In press) In : Organization.

Research output: Contribution to journalArticleScientificpeer-review

Paradox and market renewal Knockoffs and counterfeits as doppelganger brand images of luxury

Hietanen, J., Mattila, P., Sihvonen, A. & Tikkanen, H., 2018, In : Marketing Intelligence & Planning. 36, 7, p. 750-763 14 p.

Research output: Contribution to journalArticleScientificpeer-review

Activities 2019 2019

  • 1 Oral presentation

Catchwording: Mapping the digital hype

Mika Pantzar (Speaker), Joel Hietanen (Speaker), Tuomas Soila (Speaker)
27 Jun 2019

Activity: Talk or presentation typesOral presentation