Research output per year
Research output per year
Personal profile
Description of research and teaching
I regularly teach two courses that deal with various socially critical approaches to consumer society. These are Consumer Behaviour (SOSK-KY502) in the Bachelor's programme and Consumer Culture (SOSM-KY307) in the Master's programme.
My research focuses on critical, philosophical, and psychoanalytical approaches to the excess of consumer culture from the perspective of uncosncious desire and how it is channeled as 'forced enjoyment'. I'm available for supervising promising PhD candidates interested in interpretive consumer research and poststructural theorizing of markets and culture.
Fields of Science
- 611 Philosophy
- Deleuze & Guattari
- Poststructuralism
- Accelerationism
- Levinas
- Affect Theory
- 512 Business and Management
- Consumer Culture Theory
- Critical Marketing
- Videography
- Ethnography
- Netnography
- Authenticity
- Desire
International and National Collaboration
Publications and projects within past five years.
-
Bleak signs of our times: Descent into 'Terminal Marketing'
Ahlberg, O., Coffin, J. & Hietanen, J., Dec 2022, In: Marketing Theory. 22, 4, 22 p., 14705931221095604.Research output: Contribution to journal › Article › Scientific › peer-review
-
Marketing without trust? - Blockchain technologies in the sharing economy as assemblage and pharmakon
Haynes, P. & Hietanen, J., Aug 2023, In: Journal of Business Research. 163, 9 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
The 'dividual' is semiocapitalist consumer culture
Hietanen, J., Ahlberg, O. & Botez, A., 2022, In: Journal of Marketing Management. 38, 1-2, p. 165-181 17 p.Research output: Contribution to journal › Article › Scientific › peer-review
-
The r/wallstreetbets 'war machine': Explicating dynamics of consumer resistance and capture
Jones, H. & Hietanen, J., 15 Jul 2022, In: Marketing Theory. 23, 2, p. 225–247 23 p.Research output: Contribution to journal › Article › Scientific › peer-review
Open Access -
The haunting specter of retro consumption
Ahlberg, O., Hietanen, J. & Soila, T., 2021, In: Marketing Theory. 21, 2, p. 157-175 19 p., 1470593120966700.Research output: Contribution to journal › Article › Scientific › peer-review
Open AccessFile
Activities
-
Finding meaning in the hopeless: Reflecting on the potential of a pedagogy of hopelessness
Heikkilä, E. (Speaker: Chair), Höhle, J. (Speaker: Chair), Högström, J. (Speaker: Presenter), Andreasen Lysgaard, J. (Speaker: Presenter) & Hietanen, J. (Speaker: Opponent/discussant)
7 Mar 2025Activity: Participating in or organising an event types › Organisation and participation in conferences, workshops, courses, seminars
File -
Catchwording: Mapping the digital hype
Pantzar, M. (Speaker), Hietanen, J. (Speaker) & Soila, T. (Speaker)
27 Jun 2019Activity: Talk or presentation types › Oral presentation