Joel Hietanen

Research activity per year

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Available for supervising promising PhD candidates interested in interpretive consumer research and poststructural theorizing of markets and culture.

Bleak signs of our times: Descent into 'Terminal Marketing'
Ahlberg, O., Coffin, J. & Hietanen, J., 12 May 2022, (E-pub ahead of print) In: Marketing Theory. 22 p., 14705931221095604.
Research output: Contribution to journal › Article › Scientific › peer-review
Tales from the crypt: A psychoanalytic approach to disability representation in advertising
Sodergren, J., Hietanen, J. & Vallstroem, N., 18 Nov 2022, (E-pub ahead of print) In: Journal of Consumer Culture. 22 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
The 'dividual' is semiocapitalist consumer culture
Hietanen, J., Ahlberg, O. & Botez, A., 12 Feb 2022, (E-pub ahead of print) In: Journal of Marketing Management. 17 p.
Research output: Contribution to journal › Article › Scientific › peer-review
The r/wallstreetbets 'war machine': Explicating dynamics of consumer resistance and capture
Jones, H. & Hietanen, J., 15 Jul 2022, (E-pub ahead of print) In: Marketing Theory. 23 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
Catering to Otherness: Levinasian Consumer Ethics at Restaurant Day
Hietanen, J. & Sihvonen, A., Jan 2021, In: Journal of Business Ethics. 168, 2, p. 261–276 16 p.
Research output: Contribution to journal › Article › Scientific › peer-review

Open Access
File

Catchwording: Mapping the digital hype
Mika Pantzar (Speaker), Joel Hietanen (Speaker) & Tuomas Soila (Speaker)
27 Jun 2019
Activity: Talk or presentation types › Oral presentation

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