20052019
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Personal profile

Description of research and teaching

Research in high-growth business and venturing: Digital selling, dynamic algorithms, bioeconomy, industry transformation, learning. Special interest in mixed reality technology see www.helsinki.fi/mrhub.

External positions

Professor of Sales Management (Part-time), Aalto University

1 Oct 2014 → …

Keywords

  • 512 Business and Management
  • 4112 Forestry

International and National Collaboration Publications and projects within past five years.

Publications 2005 2019

Enabling Sociability When Using Virtual Reality Applications: A Design Science Research Approach

Holopainen, J. M., Mattila, O., Parvinen, P. M. T., Pöyry, E. I. & Tuunanen, T., 2019, Proceedings of the 52nd Hawaii International Conference on System Sciences, HICSS 2019. Honolulu: University of Hawai'i at Manoa, p. 1728-1737 10 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
File

Specifying the design for customer learning in the mixed reality experience

Holopainen, J., Vehviläinen, R., Mattila, O., Pöyry, E. & Parvinen, P., 2019, (Accepted/In press) Communications in Computer and Information Science. Fourth International Conference, DTGS 2019, St. Petersburg, Russia, 19 – 21 June, 2019. Cham: Springer International Publishing AG

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Virtual reality as a recovering environment - Implications for design principles

Lähtevänoja, A. J., Holopainen, J., Mattila, O., Södervik, I., Parvinen, P. & Pöyry, E., 2019, (Accepted/In press) Communications in Computer and Information Science. Fourth International Conference, DTGS 2019, St. Petersburg, Russia, 19 – 21 June, 2019. Cham: Springer International Publishing AG

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Automated adaptive selling

Kaptein, M., McFarland, R. & Parvinen, P., 2018, In : European Journal of Marketing. 52, 5-6, p. 1037-1059 23 p.

Research output: Contribution to journalArticleScientificpeer-review

Employing Mixed Reality Applications: Customer Experience Perspective

Holopainen, J. M., Mattila, O. P. A., Parvinen, P. M. T., Pöyry, E. I. & Seppälä, K., 2018, Proceedings of the 51st Hawaii International Conference on System Sciences (HICSS 2018). Honolulu: University of Hawai'i at Manoa, p. 1168-1176 9 p.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Open Access
File

Projects 2016 2018

Prizes

Best Business Book of the Year - Finalist

Petri Parvinen (Recipient), 2006

Prize: Prizes and awards

Best Paper Nominee, HICSS 2017 IBM-ISSIP Award

Petri Parvinen (Recipient), 7 Jan 2017

Prize: Prizes and awards

Best Research Paper Award

Jani Holopainen (Recipient), Riikka Vehviläinen (Recipient), Osmo Mattila (Recipient), Essi Pöyry (Recipient) & Petri Parvinen (Recipient), 20 Jun 2019

Prize: Prizes and awards

Activities 2015 2019

  • 2 Organisation and participation in conferences, workshops, courses, seminars
  • 2 Editor of research journal
  • 1 Editor of research anthology/collection/conference proceedings

Hawaii International Conference on System Sciences

Petri Mika Tapani Parvinen (Member of organizing committee), Juho Hamari (Member of organizing committee), Essi Pöyry (Member of organizing committee)
8 Jan 201911 Jan 2019

Activity: Participating in or organising an event typesOrganisation and participation in conferences, workshops, courses, seminars

Journal of Business Research (Journal)

Petri Parvinen (Member of editorial board)
1 Mar 2017 → …

Activity: Publication peer-review and editorial work typesEditor of research journal

Journal of Business Research (Journal)

Petri Parvinen (Editor)
2017 → …

Activity: Publication peer-review and editorial work typesEditor of research anthology/collection/conference proceedings

ICA-EDU Colloquium

Mika Rekola (Chair of organizing committee), Petri Mika Tapani Parvinen (Speaker: Keynote), Helena Kaarina Lehtonen (Secretary of organizing committee)
16 Jul 201617 Jul 2016

Activity: Participating in or organising an event typesOrganisation and participation in conferences, workshops, courses, seminars

Industrial Marketing Management (Journal)

Petri Parvinen (Member of editorial board)
2015 → …

Activity: Publication peer-review and editorial work typesEditor of research journal