Personal profile
Description of research and teaching
Research in high-growth business and venturing: Digital selling, dynamic algorithms, bioeconomy, industry transformation, learning. Special interest in technology development and utilization see www.helsinki.fi/mrhub.
External positions
Professor of Sales Management (Part-time), Aalto University
1 Oct 2014 → …
Fields of Science
- 512 Business and Management
- 4112 Forestry
Collaborations and top research areas from the last five years
-
Psychological safety: How seller and buyer knowledge impact educational interactions and outcomes in the pre-purchase process
Lähtevänoja, A. J., Mathis, D., Bieler, L., Holopainen, J. & Parvinen, P., 3 Apr 2026, In: Journal of Personal Selling and Sales Management. 46, 2, p. 157-172 16 p., 10.1080/08853134.2025.2608590.Research output: Contribution to journal › Article › Scientific › peer-review
-
“I want to talk to a human!” – Perceived Humanness Increases Satisfaction with an AI-driven Customer Service Chatbot
Weckström, E. L., Pöyry, E. & Parvinen, P. M. T., 6 Jan 2026, Proceedings of the 59th Hawaii International Conference on System Sciences. 10 p. (Proceedings of the Annual Hawaii International Conference on System Sciences).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
-
Introduction to Minitrack: Metaverse, Mixed Reality, and Remote Interactions: Socio-Behavioral Services
Holopainen, J., Parvinen, P., De Vreede, T. & Pöyry, E., 2025, In: Proceedings of the Annual Hawaii International Conference on System Sciences.Research output: Contribution to journal › Conference article › Professional
-
The Influence of Artificial Intelligence Disclaimers on Video Viewer Experience
Nieminen, P., Mattila, O. & Parvinen, P., 2025, Proceedings Of The 58th Hawaii International Conference On System Sciences. Bui, T. (ed.). HICSS, p. 3764-3771 8 p. (Hawaii International Conference On System Sciences).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile -
Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham
Sarkki Ekestubbe, S. K., Pöyry, E. & Parvinen, P., 2024, Proceedings of the 49th Annual Macromarketing Conference. Helsinki: Macromarketing society, p. 217-224 8 p. (Proceedings of the ... annual Macromarketing Conference; vol. 49).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
Open AccessFile
-
Alive - seamless live streaming commerce
Parvinen, P. (Project manager), Lähtevänoja, A. J. (Participant), Nieminen, P. A. O. (Participant) & Weckström, E. L. (Participant)
Innovaatiorahoituskeskus Business Finland, eBrands Global Oy
01/10/2023 → 31/03/2027
Project: Business Finland
-
-
Virtuaalitodellisuuden mahdollisuudet metsiin perustuvassa palveluliiketoiminnassa
Parvinen, P. (Project manager), Holopainen, J. (Principal Investigator) & Mattila, O. (Principal Investigator)
01/04/2016 → …
Project: Research project
-
VRForest
Parvinen, P. (Project manager), Holopainen, J. (Principal Investigator) & Mattila, O. (Principal Investigator)
Project: Research project
-
Kasvuyritykset julkisuuden valokeilassa
Pöyry, E. (Project manager), Parvinen, P. (Participant), Reinikainen, H. M. (Participant) & Sarkki Ekestubbe, S. K. (Participant)
Liikesivistysrahaston kannatusyhdistys r.y.
01/05/2024 → 30/04/2026
Project: Foundations (Private Foundations, Non-Profit Foundations, Charitable Trusts)
Prizes
-
-
Best Paper Award FAMAC 2022
Pöyry, E. (Recipient) & Parvinen, P. (Recipient), 2 Jun 2022
Prize: Prizes and awards
-
Best Paper Nominee, Business Policy and Strategy Division, Academy of Management, Honolulu, 2005
Parvinen, P. (Recipient), 8 Aug 2005
Prize: Prizes and awards
-
Best Paper Nominee, European Marketing Academy, Ph.D. research involvement award
Parvinen, P. (Recipient), 31 May 2014
Prize: Prizes and awards
-
Best Paper Nominee, HICSS 2017 IBM-ISSIP Award
Parvinen, P. (Recipient), 7 Jan 2017
Prize: Prizes and awards
Activities
-
Hawaii International Conference on System Sciences
Parvinen, P. M. T. (Member of organizing committee), Hamari, J. (Member of organizing committee) & Pöyry, E. (Member of organizing committee)
8 Jan 2019 → 11 Jan 2019Activity: Participating in or organising an event types › Organisation and participation in conferences, workshops, courses, seminars
-
Journal of Business Research (Journal)
Parvinen, P. (Member of editorial board)
1 Mar 2017 → …Activity: Publication peer-review and editorial work types › Editor of research journal
-
Journal of Business Research (Journal)
Parvinen, P. (Editor)
2017 → …Activity: Publication peer-review and editorial work types › Editor of research anthology/collection/conference proceedings
-
ICA-EDU Colloquium
Rekola, M. (Chair of organizing committee), Parvinen, P. M. T. (Speaker: Keynote) & Lehtonen, H. K. (Secretary of organizing committee)
16 Jul 2016 → 17 Jul 2016Activity: Participating in or organising an event types › Organisation and participation in conferences, workshops, courses, seminars
-
Industrial Marketing Management (Journal)
Parvinen, P. (Member of editorial board)
2015 → …Activity: Publication peer-review and editorial work types › Editor of research journal