Photo of Salla-Maaria Laaksonen
  • PL 24 (Unioninkatu 40)

    00014

    Finland

  • Finland

20082019
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Personal profile

Description of research and teaching

I have a background in media and communication studies, but I have also worked in the areas of information technology studies and organizational studies. My Phd focused on organizational reputation narrating in the hybrid media system. In my other projects, I have studied for example political campaigning online, organizational reputation with psychophysiological methods, organizing on digital platforms, as well as the use of data and algorithms in organizartions. I am an expert of digital and computational methods such as network analysis.

See my CV and more details on my university home site and in my public LinkedIn profile.

Fields of Science

  • 518 Media and communications
  • social media
  • reputation
  • publicity
  • online communication

International and National Collaboration Publications and projects within past five years.

Publications 2008 2019

A Call for Authenticity: Audience Responses to Social Media Influencer Endorsements in Strategic Communication

Pöyry, E. I., Pelkonen, M., Naumanen, E. & Laaksonen, S-M., 2019, In : International Journal of Strategic Communication. 13, 4, p. 336-351 16 p.

Research output: Contribution to journalArticleScientificpeer-review

Between automation and interpretation: Using data visualization in social media analytics companies

Laaksonen, S-M. & Pääkkönen, J., 2019, (Accepted/In press) Data Visualization in Society. Kennedy, H. & Engebretsen, M. (eds.). Amsterdam University Press

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Laaksonen, S-M., Falco, A., Salminen, M., Aula, P. S. & Ravaja, N., 8 Mar 2019, In : Journal of Product and Brand Management. 28, 1, p. 1-14 14 p.

Research output: Contribution to journalArticleScientificpeer-review

Open Access
File

Facilitating Organisational Fluidity with Computational Social Matching

Huhtamäki, J., Olsson, T. & Laaksonen, S-M., 2019, (Accepted/In press) Society as an Interaction Space: A Systemic Approach. Lehtimäki, H., Uusikylä, P. & Smedlund, A. (eds.). Springer, (Translational Systems Sciences).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Faktat nettiin! Asiantuntijaviestintä sosiaalisessa mediassa

Poutanen, P. & Laaksonen, S-M., Aug 2019, Helsinki: Gaudeamus. 202 p.

Research output: Book/ReportBookScientificpeer-review

Projects 2010 2019

Activities 2006 2019

RISE_SMA Social Media Analytics for Society and Crisis Communication (External organisation)

Salla-Maaria Laaksonen (Expert)
Jan 2019Dec 2022

Activity: Membership typesMembership or other role in research network

International Communication Association Conference 2019

Salla-Maaria Laaksonen (Speaker: Presenter)
24 May 201928 May 2019

Activity: Participating in or organising an event typesOrganisation and participation in conferences, workshops, courses, seminars

Hawaii International Conference on System Sciences (HICSS) 2020 (Event)

Salla-Maaria Laaksonen (Reviewer)
1 Jul 201931 Jul 2019

Activity: Publication peer-review and editorial work typesPeer review of manuscripts

Moral Machines? The Ethics and Politics of the Digital World

Salla-Maaria Laaksonen (Speaker: Presenter)
6 Mar 20198 Mar 2019

Activity: Participating in or organising an event typesOrganisation and participation in conferences, workshops, courses, seminars

The 22nd ACM Conference on Computer-Supported Cooperative Work and Social Computing (Event)

Salla-Maaria Laaksonen (Reviewer)
May 2019Jul 2019

Activity: Publication peer-review and editorial work typesPeer review of manuscripts