Digital Reputation; Characterizing and parameterizing reputation, reputation risks and the impact of digital publicity on client/customer intelligence and the competitive advantage of service organizations

Description

Defining reputation management in digital publicity and neighboring interesting subject areas. Our approach builds on existing research in reputation risk, organizational communication, management studies and studies on online communication. We introduce linguistic tools and methods in order to develop a framework for reputational modeling and analysis of digital publicity contents and use EEG, facial AMG and EDA measurements to study emotional and motivational processes associated with digital reputation.
StatusFinished
Effective start/end date01/01/201030/06/2011

Fields of Science

  • 518 Media and communications
  • reputation
  • emotions
  • brand