Defining reputation management in digital publicity and neighboring interesting subject areas. Our approach builds on existing research in reputation risk, organizational communication, management studies and studies on online communication. We introduce linguistic tools and methods in order to develop a framework for reputational modeling and analysis of digital publicity contents and use EEG, facial AMG and EDA measurements to study emotional and motivational processes associated with digital reputation.
|Effective start/end date||01/01/2010 → 30/06/2011|
Fields of Science
- 518 Media and communications