GENGREEN

GENGREEN project aims at supporting green (female) entrepreneurship, specifically micro and small/medium size enterprises, in South and Central Ostrobothnia, Lapland, Norbotten, Troms and Finnmark through several activities such as establishment of 5 Cross-border Living Labs, 4 main online training modules (business management, sustainability, innovation and cross-border training) and a number of correlated professional activities and outputs (such as workshops, webinars, data collections, guidelines, cross-border cooperation tools and field visits).

The target group is women at different stages of their entrepreneurial activity i.e. from recently graduates with an interest in starting a green business, via women who are in the development stage of their green business activity (less than 3 years of operation) up to women with a mature business who are interested in improving its environmental sustainability practices.

The establishment of MSMEs within the project is mostly expected in the sectors like food/nutrition, health, well- being, fashion, handicraft, tourism. The project will focus on building and increasing competences about green and sustainable business management, digital skills, tech and product innovations, organic methods, cross-border cooperation as well as other topics identified by the needs analysis conducted in the project.

GENGREEN will adopt an interdisciplinary approach and will use the multiplying network of its partners and its Cross-border Living Labs in order to ensure that its outputs are validated to achieve a long-term effect in fostering sustainable, women-led enterprises. A key aspect will be the connectivity and how to create synergies by building bridges among Nordic women to achieve knowledge and practice sharing. The mission of the project is at large to contribute to resilient, inclusive, smart and green Nordic societies and to bring social and economic benefits.

GENGREEN is a project financed by Interreg Aurora.