Increasing consumer trust and support for the food supply chain

Project: Research project

Project Details

Description (abstract)

This consumer-focused project will work with consumers, food companies and other stakeholders (industry bodies, non-governmental organisations, regulatory authorities and policy makers, media) across 6 countries in Europe and Israel to co-create and implement selected measures undertaken by food companies, food industry and others to engender both greater consumer trust in food and greater support for food companies and other food chain actors.
Short titleFood supply chain trust
Effective start/end date01/03/202031/12/2020

Fields of Science

  • 512 Business and Management
  • stakeholder trust
  • 515 Psychology
  • trust