PROMO- Multimedia campaign for the Finnish PDO/PGI/TSG products

Project Details

Description

The objective of the project is to add the awareness of EU PDO/PGI/TSG labels and products with the help of the multidisciplinary cooperation. The project consists of three different work packages:
1. Advises concerning the use of labels
2. Multimedia campaign
3. Producing and publishing material on aitojamakuja.fi website

Target groups are consumers, companies producing PDO/PGI/TSG products, companies in food and tourism sector, relevant authorities and experts of food sector in Finland.

The project is carried out together with the Brahea Centre at the University of Turku.
StatusFinished
Effective start/end date01/02/201831/12/2019

Activities

  • 3 Invited talk

Geographic Indication is telling the origin of the food

Marjo Särkkä-Tirkkonen (Invited speaker)

23 Nov 2018

Activity: Talk or presentation typesInvited talk

EU:n nimisuojajärjestelmä vs. tavaramerkit

Marjo Särkkä-Tirkkonen (Invited speaker)

9 Oct 2018

Activity: Talk or presentation typesInvited talk

Nordic food culture and tourism

Marjo Särkkä-Tirkkonen (Invited speaker)

6 Mar 20187 Mar 2018

Activity: Talk or presentation typesInvited talk

Press / Media

Alkuperäistä perunaa

Marjo Särkkä-Tirkkonen

31/01/2018

1 Media contribution

Press/Media: Press / Media