PROMO- Multimedia campaign for the Finnish PDO/PGI/TSG products

Description

The objective of the project is to add the awareness of EU PDO/PGI/TSG labels and products with the help of the multidisciplinary cooperation. The project consists of three different work packages:
1. Advises concerning the use of labels
2. Multimedia campaign
3. Producing and publishing material on aitojamakuja.fi website

Target groups are consumers, companies producing PDO/PGI/TSG products, companies in food and tourism sector, relevant authorities and experts of food sector in Finland.

The project is carried out together with the Brahea Centre at the University of Turku.
StatusActive
Effective start/end date01/02/201831/12/2019