Sustainability – A competitive advantage for rural tourism

Project Details

Description (abstract)

Sustainable tourism development project is an interregional project to develop a model for sustainable tourism business development for SMEs in rural areas. The aim of this project is to investigate present state of the social, ecological and cultural sustainability in the small rural tourism enterprises, to test chosen sustainability tools with the entrepreneurs and enhance the business of the pilot enterprises with the help of the tools (workshops, analyzing tools, benchmarking etc.). Also the study of sustainability marketing is being implemented in this project. As a result a tested model for sustainable tourism business development for small rural tourism enterprises is ready to use, and also guidelines for sustainability marketing is given.
Effective start/end date01/01/201331/12/2014