In this study the role of trust in business relationships is examined from the perspective of small businesses under four sub-themes. The first sub-theme examines the theoretical concept of trust in a small business context. The other three themes further deepen the knowledge of trust in business relations by examining this concept from the perspectives of communication, relationship marketing and corporate social responsibility. Although all the themes constitute an independent part of the research project, there is a continuing discussion and exchange of information between these themes. This ensures a versatile and interdisciplinary approach to the examination of trust.
|Effective start/end date||01/01/2007 → 31/12/2010|
- 512 Business and Management