We Value Food - EIT food project

Project Details

Description (abstract)

WeValueFood will enhance consumer health and support the European Agri-food economy by improving future generations’ knowledge of, and engagement with, food. Novel approaches will be used to engage with next generation audiences: students from primary school to university. Following a pan-European inventory of current tools and resources; novel engagement and education approaches (e.g. gamification, txokos, food interest groups/collectives, “twinning”, science meets food) will be used to produce our future food champions who will communicate food values through digital media platform(s) of their choosing. WeValueFood will be supported by a pan European network of high profile "food stars" and stakeholders. Industry will "relearn" to engage with our youth on food values. The project will be scaled-up across Europe, targeting regions where a greater engagement and understanding of food is needed in order for the next generations to make the best choices of the food they eat.

Layman's description

WeValueFood will enhance consumer health and support the European Agri-food economy by improving future generations’ knowledge of, and engagement with, food. Novel approaches will be used to engage with next generation audiences: students from primary school to university. Following a pan-European inventory of current tools and resources; novel engagement and education approaches (e.g. gamification, txokos, food interest groups/collectives, “twinning”, science meets food) will be used to produce our future food champions who will communicate food values through digital media platform(s) of their choosing. WeValueFood will be supported by a pan European network of high profile "food stars" and stakeholders. Industry will "relearn" to engage with our youth on food values. The project will be scaled-up across Europe, targeting regions where a greater engagement and understanding of food is needed in order for the next generations to make the best choices of the food they eat.
Short titleEIT/We Value Food
StatusFinished
Effective start/end date01/01/201931/12/2020

Fields of Science

  • 416 Food Science
  • 3143 Nutrition