Above the message and beyond reach: Persuasion knowledge by a European teenage beer commercial audience

Matilda Hellman; Demant Jakob; Sara Rolando; Sara Rossetti; Wothge Jördis; Jordy F. Gosselt; Michal Bujalski

doi:10.1177/1103308813506309

Above the message and beyond reach: Persuasion knowledge by a European teenage beer commercial audience

Matilda Hellman, Demant Jakob, Sara Rolando, Sara Rossetti, Wothge Jördis, Jordy F. Gosselt, Michal Bujalski

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	Young
Volume	21
Issue number	4
Pages (from-to)	387–405
ISSN	1103-3088
DOIs	https://doi.org/10.1177/1103308813506309
Publication status	Published - 2013
MoE publication type	A1 Journal article-refereed

Fields of Science

5144 Social psychology

Access to Document

10.1177/1103308813506309

Alcohol Public Research Alliance (WP4 AMPHORA/FP7).
Hellman, M. (Project manager), Anderson, P. (Principal Investigator), Rehm, J. (Participant), Schreckenberg, D. (Participant), Avalon, D. B. (Participant), Sara, R. (Participant), Beccaria, F. (Participant), Michal, B. (Participant), Alamani, A. (Participant), Karlsson, T. (Participant) & others, A. (Participant)
01/01/2008 → 31/08/2012
Project: Research project

Cite this

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title = "Above the message and beyond reach: Persuasion knowledge by a European teenage beer commercial audience",

keywords = "5144 Social psychology",

author = "Matilda Hellman and Demant Jakob and Sara Rolando and Sara Rossetti and Wothge J{\"o}rdis and Gosselt, {Jordy F.} and Michal Bujalski",

year = "2013",

doi = "10.1177/1103308813506309",

language = "English",

volume = "21",

pages = " 387–405",

journal = "Young",

issn = "1103-3088",

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TY - JOUR

T1 - Above the message and beyond reach

T2 - Persuasion knowledge by a European teenage beer commercial audience

AU - Hellman, Matilda

AU - Jakob, Demant

AU - Rolando, Sara

AU - Rossetti, Sara

AU - Jördis, Wothge

AU - Gosselt, Jordy F.

AU - Bujalski, Michal

PY - 2013

Y1 - 2013

KW - 5144 Social psychology

U2 - 10.1177/1103308813506309

DO - 10.1177/1103308813506309

M3 - Article

SN - 1103-3088

VL - 21

SP - 387

EP - 405

JO - Young

JF - Young

IS - 4

ER -

Above the message and beyond reach: Persuasion knowledge by a European teenage beer commercial audience

Fields of Science

Access to Document

Projects

Alcohol Public Research Alliance (WP4 AMPHORA/FP7).

Cite this