Above the message and beyond reach: Persuasion knowledge by a European teenage beer commercial audience

Matilda Hellman, Demant Jakob, Sara Rolando, Sara Rossetti, Wothge Jördis, Jordy F. Gosselt, Michal Bujalski

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    JournalYoung
    Volume21
    Issue number4
    Pages (from-to) 387–405
    ISSN1103-3088
    DOIs
    Publication statusPublished - 2013
    MoE publication typeA1 Journal article-refereed

    Fields of Science

    • 5144 Social psychology

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