Advancing E-Commerce Personalization: Process Framework and Case Study

Maurits Kaptein, Petri Parvinen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalInternational journal of electronic commerce
Volume19
Issue number3
Pages (from-to)7-33
Number of pages27
ISSN1086-4415
DOIs
Publication statusPublished - 2015
MoE publication typeA1 Journal article-refereed

Fields of Science

  • E-commerce
  • e-tail
  • personalization
  • e-selling
  • online marketing
  • digital service innovation
  • RECOMMENDATION SYSTEMS
  • DYNAMIC ALLOCATION
  • INFLUENCE TACTICS
  • PERSUASION
  • HETEROGENEITY
  • INTERNET
  • ONLINE
  • MODEL
  • MANAGEMENT
  • PURCHASE
  • 512 Business and Management

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