Affective visual rhetoric of the far-right across social media

Salla-Maaria Laaksonen; Jenni Hokka; Matti Nelimarkka; Kaarina Nikunen

doi:10.1007/978-3-030-89066-7_8

Affective visual rhetoric of the far-right across social media

Salla-Maaria Laaksonen, Jenni Hokka, Matti Nelimarkka, Kaarina Nikunen

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Abstract

Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.

Original language	English
Title of host publication	The Far-Right Discourse of Multiculturalism in Intergroup Interactions
Editors	Katarina Pettersson, Emma Nortio
Place of Publication	Cham
Publisher	Palgrave Macmillan
Publication date	1 Jan 2022
Edition	1
Pages	189-216
ISBN (Print)	978-3-030-89065-0
ISBN (Electronic)	978-3-030-89066-7
DOIs	https://doi.org/10.1007/978-3-030-89066-7_8
Publication status	Published - 1 Jan 2022
MoE publication type	B2 Book chapter

Publication series

Name	Studies in Discursive Psychology
Publisher	Palagrave MacMillan

Fields of Science

515 Psychology
518 Media and communications

Access to Document

10.1007/978-3-030-89066-7_8

Cite this

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title = "Affective visual rhetoric of the far-right across social media",

abstract = "Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.",

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Affective visual rhetoric of the far-right across social media. / Laaksonen, Salla-Maaria; Hokka, Jenni; Nelimarkka, Matti et al.
The Far-Right Discourse of Multiculturalism in Intergroup Interactions. ed. / Katarina Pettersson; Emma Nortio. 1. ed. Cham: Palgrave Macmillan, 2022. p. 189-216 (Studies in Discursive Psychology).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

TY - CHAP

T1 - Affective visual rhetoric of the far-right across social media

AU - Laaksonen, Salla-Maaria

AU - Hokka, Jenni

AU - Nelimarkka, Matti

AU - Nikunen, Kaarina

PY - 2022/1/1

Y1 - 2022/1/1

N2 - Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.

AB - Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.

KW - 515 Psychology

KW - 518 Media and communications

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DO - 10.1007/978-3-030-89066-7_8

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SN - 978-3-030-89065-0

T3 - Studies in Discursive Psychology

SP - 189

EP - 216

BT - The Far-Right Discourse of Multiculturalism in Intergroup Interactions

A2 - Pettersson, Katarina

A2 - Nortio, Emma

PB - Palgrave Macmillan

CY - Cham

ER -

Affective visual rhetoric of the far-right across social media

Abstract

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Fields of Science

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HYBRA: Racisms and public communications in the hybrid media environment

Cite this

Affective visual rhetoric of the far-right across social media

Abstract

Publication series

Fields of Science

Access to Document

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HYBRA: Racisms and public communications in the hybrid media environment

Cite this