Affective visual rhetoric of the far-right across social media

Salla-Maaria Laaksonen, Jenni Hokka, Matti Nelimarkka, Kaarina Nikunen

Research output: Chapter in Book/Report/Conference proceedingChapterScientific


Supported by social media, political discourses are increasingly expressed and shared in different visual formats from photographs to videos, infographics and memetic image macros. This chapter discusses the growing yet varying role of visual communication for the far-right movement. Building on our previous empirical studies in the context of the so-called European refugee crisis in 2015-2017, and a related, more general circulation of racist discourses in society, we explore the uses of still images and videos in the communication of Finnish anti-immigration and far-right movements, as well as the broader patterns of circulation of those visuals in the media system. We illustrate how the visual rhetoric of the far-right is central to the technology-mediated affective economy of the political immigration question and digital racism.
Original languageEnglish
Title of host publicationThe Far-Right Discourse of Multiculturalism in Intergroup Interactions
EditorsKatarina Pettersson, Emma Nortio
Place of PublicationCham
PublisherPalgrave Macmillan
Publication date1 Jan 2022
ISBN (Print)978-3-030-89065-0
ISBN (Electronic)978-3-030-89066-7
Publication statusPublished - 1 Jan 2022
MoE publication typeB2 Book chapter

Publication series

NameStudies in Discursive Psychology
PublisherPalagrave MacMillan

Fields of Science

  • 515 Psychology
  • 518 Media and communications

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