Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention

Petri Parvinen; Markus Tandefelt; Essi Pöyry; Antti Juhani Lähtevänoja; Osmo Mattila

doi:10.24251/HICSS.2022.228

Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention

Petri Parvinen, Markus Tandefelt, Essi Pöyry, Antti Juhani Lähtevänoja, Osmo Mattila

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 55th Hawaii International Conference on System Sciences
Editors	Tung X. Bui
Number of pages	4
Publisher	Hawaii International Conference on System Sciences
Publication date	2022
Pages	1834-1837
ISBN (Electronic)	978-0-9981331-5-7
DOIs	https://doi.org/10.24251/HICSS.2022.228
Publication status	Published - 2022
MoE publication type	A4 Article in conference proceedings
Event	Hawaii International Conference on System Sciences - , United States Duration: 4 Jan 2022 → 7 Jan 2022 Conference number: 55

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)	1530-1605
ISSN (Electronic)	2572-6862

Fields of Science

113 Computer and information sciences

Access to Document

10.24251/HICSS.2022.228Licence: CC BY-NC-ND

0180Final published version, 329 KBLicence: CC BY-NC-ND

http://hdl.handle.net/10125/79560Licence: CC BY-NC-ND

Cite this

Parvinen, P., Tandefelt, M., Pöyry, E., Lähtevänoja, A. J., & Mattila, O. (2022). Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. In T. X. Bui (Ed.), Proceedings of the 55th Hawaii International Conference on System Sciences (pp. 1834-1837). (Proceedings of the Annual Hawaii International Conference on System Sciences). Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2022.228

Parvinen, Petri ; Tandefelt, Markus ; Pöyry, Essi et al. / Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. Proceedings of the 55th Hawaii International Conference on System Sciences. editor / Tung X. Bui. Hawaii International Conference on System Sciences, 2022. pp. 1834-1837 (Proceedings of the Annual Hawaii International Conference on System Sciences).

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author = "Petri Parvinen and Markus Tandefelt and Essi P{\"o}yry and L{\"a}htev{\"a}noja, {Antti Juhani} and Osmo Mattila",

year = "2022",

doi = "10.24251/HICSS.2022.228",

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editor = "Bui, {Tung X.}",

booktitle = "Proceedings of the 55th Hawaii International Conference on System Sciences",

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Parvinen, P, Tandefelt, M, Pöyry, E , Lähtevänoja, AJ & Mattila, O 2022, Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. in TX Bui (ed.), Proceedings of the 55th Hawaii International Conference on System Sciences. Proceedings of the Annual Hawaii International Conference on System Sciences, Hawaii International Conference on System Sciences, pp. 1834-1837, Hawaii International Conference on System Sciences

, United States, 04/01/2022. https://doi.org/10.24251/HICSS.2022.228

Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. / Parvinen, Petri; Tandefelt, Markus; Pöyry, Essi et al.
Proceedings of the 55th Hawaii International Conference on System Sciences. ed. / Tung X. Bui. Hawaii International Conference on System Sciences, 2022. p. 1834-1837 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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AU - Parvinen, Petri

AU - Tandefelt, Markus

AU - Pöyry, Essi

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AU - Mattila, Osmo

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Parvinen P, Tandefelt M, Pöyry E , Lähtevänoja AJ, Mattila O. Analyzing Commercial Collaboration Attractiveness in YouTube Based on Micro-Analytical Content Labeling and Audience Retention. In Bui TX, editor, Proceedings of the 55th Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences. 2022. p. 1834-1837. (Proceedings of the Annual Hawaii International Conference on System Sciences). doi: 10.24251/HICSS.2022.228