At the cinema: the Swedish 'du-reform' in advertising films

Maria Henrika Fremer

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAddress Practice As Social Action : European Perspectives
EditorsCatrin Norrby, Camilla Wide
Number of pages21
Place of PublicationLondon
PublisherPalgrave Macmillan
Publication dateNov 2015
Pages54-74
ISBN (Print)978-1-349-70831-4
ISBN (Electronic)978-1-137-52992-3
Publication statusPublished - Nov 2015
MoE publication typeA3 Book chapter

Fields of Science

  • 6121 Languages

Cite this

Fremer, M. H. (2015). At the cinema: the Swedish 'du-reform' in advertising films. In C. Norrby, & C. Wide (Eds.), Address Practice As Social Action: European Perspectives (pp. 54-74). London: Palgrave Macmillan.
Fremer, Maria Henrika. / At the cinema : the Swedish 'du-reform' in advertising films. Address Practice As Social Action: European Perspectives. editor / Catrin Norrby ; Camilla Wide. London : Palgrave Macmillan, 2015. pp. 54-74
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Fremer, MH 2015, At the cinema: the Swedish 'du-reform' in advertising films. in C Norrby & C Wide (eds), Address Practice As Social Action: European Perspectives. Palgrave Macmillan, London, pp. 54-74.

At the cinema : the Swedish 'du-reform' in advertising films. / Fremer, Maria Henrika.

Address Practice As Social Action: European Perspectives. ed. / Catrin Norrby; Camilla Wide. London : Palgrave Macmillan, 2015. p. 54-74.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

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M3 - Chapter

SN - 978-1-349-70831-4

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EP - 74

BT - Address Practice As Social Action

A2 - Norrby, Catrin

A2 - Wide, Camilla

PB - Palgrave Macmillan

CY - London

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Fremer MH. At the cinema: the Swedish 'du-reform' in advertising films. In Norrby C, Wide C, editors, Address Practice As Social Action: European Perspectives. London: Palgrave Macmillan. 2015. p. 54-74