Attention and Memory for Newspaper Advertisements: Effects of Ad-Editorial Congruency and Location

Jaana Simola, Markus Kivikangas, Jarmo Kuisma, Christina M. Krause

    Research output: Contribution to journalArticleScientificpeer-review

    Original languageEnglish
    JournalApplied Cognitive Psychology
    Volume27
    Issue number4
    Pages (from-to)429-442
    Number of pages14
    ISSN0888-4080
    DOIs
    Publication statusPublished - 2013
    MoE publication typeA1 Journal article-refereed

    Fields of Science

    • 515 Psychology

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