Attention and Pervasive Computing: A Case Study of Online Advertising

Jarmo Kuisma, Jaana Marketta Simola, Anssi Öörni

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationPervasive Computing for Business: Trends and Applications
EditorsVaruna Godara
PublisherIGI Global
Publication date2010
Pages1-16
ISBN (Print)978-1-60566-996-0
ISBN (Electronic)978-1-60566-997-7
Publication statusPublished - 2010
MoE publication typeA3 Book chapter

Publication series

NameAdvances in Business Information Systems and Analytics (ABISA) Book Series
PublisherIGI Global
ISSN (Print)2327-3275

Cite this

Kuisma, J., Simola, J. M., & Öörni, A. (2010). Attention and Pervasive Computing: A Case Study of Online Advertising. In V. Godara (Ed.), Pervasive Computing for Business: Trends and Applications (pp. 1-16). (Advances in Business Information Systems and Analytics (ABISA) Book Series). IGI Global.