| Original language | Finnish |
|---|---|
| Title of host publication | 10th International Symposium on Horticultural economics, Warsaw, Poland : Editor W. Ciechomski |
| Editors | W. Ciechomski |
| Publication date | 1987 |
| Publication status | Published - 1987 |
| MoE publication type | A4 Article in conference proceedings |
Cite this
Ollila, P. (1987). Brand label as marketing strategy - why not in produce? In W. Ciechomski (Ed.), 10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski
@inproceedings{fc7e086afd2b485a816390c643a6547c,
title = "Brand label as marketing strategy - why not in produce?",
author = "Petri Ollila",
note = "Volume: Proceeding volume:",
year = "1987",
language = "suomi",
editor = "W. Ciechomski",
booktitle = "10th International Symposium on Horticultural economics, Warsaw, Poland",
}
Ollila, P 1987, Brand label as marketing strategy - why not in produce? in W Ciechomski (ed.), 10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski.
Brand label as marketing strategy - why not in produce? / Ollila, Petri.
10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski. ed. / W. Ciechomski. 1987.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review
TY - GEN
T1 - Brand label as marketing strategy - why not in produce?
AU - Ollila, Petri
N1 - Volume: Proceeding volume:
PY - 1987
Y1 - 1987
M3 - Konferenssiartikkeli
BT - 10th International Symposium on Horticultural economics, Warsaw, Poland
A2 - Ciechomski, W.
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Ollila P. Brand label as marketing strategy - why not in produce? In Ciechomski W, editor, 10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski. 1987