Brand label as marketing strategy - why not in produce?

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageFinnish
Title of host publication10th International Symposium on Horticultural economics, Warsaw, Poland : Editor W. Ciechomski
EditorsW. Ciechomski
Publication date1987
Publication statusPublished - 1987
MoE publication typeA4 Article in conference proceedings

Cite this

Ollila, P. (1987). Brand label as marketing strategy - why not in produce? In W. Ciechomski (Ed.), 10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski
Ollila, Petri. / Brand label as marketing strategy - why not in produce?. 10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski. editor / W. Ciechomski. 1987.
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title = "Brand label as marketing strategy - why not in produce?",
author = "Petri Ollila",
note = "Volume: Proceeding volume:",
year = "1987",
language = "suomi",
editor = "W. Ciechomski",
booktitle = "10th International Symposium on Horticultural economics, Warsaw, Poland",

}

Ollila, P 1987, Brand label as marketing strategy - why not in produce? in W Ciechomski (ed.), 10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski.

Brand label as marketing strategy - why not in produce? / Ollila, Petri.

10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski. ed. / W. Ciechomski. 1987.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - Brand label as marketing strategy - why not in produce?

AU - Ollila, Petri

N1 - Volume: Proceeding volume:

PY - 1987

Y1 - 1987

M3 - Konferenssiartikkeli

BT - 10th International Symposium on Horticultural economics, Warsaw, Poland

A2 - Ciechomski, W.

ER -

Ollila P. Brand label as marketing strategy - why not in produce? In Ciechomski W, editor, 10th International Symposium on Horticultural economics, Warsaw, Poland: Editor W. Ciechomski. 1987