Can We Get from Liking to Buying? Behavioral Differences in Hedonic and Utilitarian Facebook Usage

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalElectronic Commerce Research and Applications
Volume12
Issue number4
Pages (from-to)224-235
Number of pages12
ISSN1567-4223
DOIs
Publication statusPublished - 2013
Externally publishedYes
MoE publication typeA1 Journal article-refereed

Fields of Science

  • Brand community
  • Online community
  • Facebook
  • Social media
  • Social commerce
  • Hedonism
  • Utilitarianism
  • WORD-OF-MOUTH
  • BRAND COMMUNITY
  • ONLINE COMMUNITIES
  • CONSUMER PARTICIPATION
  • CUSTOMER SATISFACTION
  • VIRTUAL COMMUNITIES
  • FLOW EXPERIENCES
  • SOCIAL-INFLUENCE
  • USER ACCEPTANCE
  • SERVICE QUALITY
  • 512 Business and Management

Cite this