Can we have a Conversation about the association between Food Preferences and Work Environment? An outlook at the Viikki campus

Peter Österberg, PhD

Research output: Contribution to journal › Other articles › Scientific

Abstract

A survey, done at Vikkii campus at the University of Helsinki, claim 17 % would be ‘willing to’ change to a vegan diet. That's 323 people in the workforce. ICAN survey shows that 95 % of the population choose food based on taste and prize. 4 % ask for local and/or organic. 1 % demand things like a vegan diet. How can the prevalence of willingness to change to a vegan diet be 17 times higher at Vikkii campus compared to the general population? The human mind is constructive and sensitive to framing. People who demand a vegetarian or vegan diet score high on neuroticism, and are searching for a social identity: collapse anxiety. This seem to a workplace problem that needs to be sorted out by the management.
Original languageEnglish
JournalBlogs at HelsinkiUni
Number of pages12
Publication statusPublished - 27 Sep 2019
MoE publication typeNot Eligible

Fields of Science

  • 515 Psychology
  • 615 History and Archaeology
  • 5144 Social psychology
  • 416 Food Science
  • 412 Animal science, dairy science

Cite this

Österberg, PhD, Peter. / Can we have a Conversation about the association between Food Preferences and Work Environment? An outlook at the Viikki campus. In: Blogs at HelsinkiUni. 2019.
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abstract = "A survey, done at Vikkii campus at the University of Helsinki, claim 17 {\%} would be ‘willing to’ change to a vegan diet. That's 323 people in the workforce. ICAN survey shows that 95 {\%} of the population choose food based on taste and prize. 4 {\%} ask for local and/or organic. 1 {\%} demand things like a vegan diet. How can the prevalence of willingness to change to a vegan diet be 17 times higher at Vikkii campus compared to the general population? The human mind is constructive and sensitive to framing. People who demand a vegetarian or vegan diet score high on neuroticism, and are searching for a social identity: collapse anxiety. This seem to a workplace problem that needs to be sorted out by the management.",
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Österberg, PhD, P 2019, 'Can we have a Conversation about the association between Food Preferences and Work Environment? An outlook at the Viikki campus', Blogs at HelsinkiUni.

Can we have a Conversation about the association between Food Preferences and Work Environment? An outlook at the Viikki campus. / Österberg, PhD, Peter.

In: Blogs at HelsinkiUni, 27.09.2019.

Research output: Contribution to journal › Other articles › Scientific

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AU - Österberg, PhD, Peter

N1 - My research deals with the future of agriculture from a perspective of leadership, marketing, innovation, and food (nutrition). I teach three courses in Swedish: YET-222 Leadership and Creativity for problem-solving YET-223 Wath's the future of agriculture? (Aktuella lantbruksekonomiska frågor) EKM- Qualitative method And one course in English: AGERE-026 Leadership & Organization (advanced level) I'm also: member of the research group: Management & Organizations for Sustainable Food system Head of the Well-being team for the Department of Economics and Management

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N2 - A survey, done at Vikkii campus at the University of Helsinki, claim 17 % would be ‘willing to’ change to a vegan diet. That's 323 people in the workforce. ICAN survey shows that 95 % of the population choose food based on taste and prize. 4 % ask for local and/or organic. 1 % demand things like a vegan diet. How can the prevalence of willingness to change to a vegan diet be 17 times higher at Vikkii campus compared to the general population? The human mind is constructive and sensitive to framing. People who demand a vegetarian or vegan diet score high on neuroticism, and are searching for a social identity: collapse anxiety. This seem to a workplace problem that needs to be sorted out by the management.

AB - A survey, done at Vikkii campus at the University of Helsinki, claim 17 % would be ‘willing to’ change to a vegan diet. That's 323 people in the workforce. ICAN survey shows that 95 % of the population choose food based on taste and prize. 4 % ask for local and/or organic. 1 % demand things like a vegan diet. How can the prevalence of willingness to change to a vegan diet be 17 times higher at Vikkii campus compared to the general population? The human mind is constructive and sensitive to framing. People who demand a vegetarian or vegan diet score high on neuroticism, and are searching for a social identity: collapse anxiety. This seem to a workplace problem that needs to be sorted out by the management.

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KW - 615 History and Archaeology

KW - 5144 Social psychology

KW - 416 Food Science

KW - 412 Animal science, dairy science

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Österberg, PhD P. Can we have a Conversation about the association between Food Preferences and Work Environment? An outlook at the Viikki campus. Blogs at HelsinkiUni. 2019 Sep 27.

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