Commitment: Towards a Theory of Marketing Exchanges

Research output: Book/ReportBook

Original languageEnglish
Number of pages30
ISBN (Print)952-10-1712-0
Publication statusPublished - 2004
MoE publication typeC1 Scientific book

Publication series

NameReports
PublisherUniversity of Helsinki, Department of Forest Economics
No.30
ISSN (Print)1236-6218

Cite this

@book{aba12d18fedc4ae9adba4cfab67daab3,
title = "Commitment: Towards a Theory of Marketing Exchanges",
author = "Sami Bergh{\"a}ll",
year = "2004",
language = "English",
isbn = "952-10-1712-0",
series = "Reports",
publisher = "University of Helsinki, Department of Forest Economics",
number = "30",

}

Commitment : Towards a Theory of Marketing Exchanges. / Berghäll, Sami.

2004. 30 p. (Reports; No. 30).

Research output: Book/ReportBook

TY - BOOK

T1 - Commitment

T2 - Towards a Theory of Marketing Exchanges

AU - Berghäll, Sami

PY - 2004

Y1 - 2004

M3 - Book

SN - 952-10-1712-0

T3 - Reports

BT - Commitment

ER -