Commitment: Towards a Theory of Marketing Exchanges

Research output: Book/ReportBookScientificpeer-review

Original languageEnglish
Number of pages30
ISBN (Print)952-10-1712-0
Publication statusPublished - 2004
MoE publication typeC1 Scientific book

Publication series

NameReports
PublisherUniversity of Helsinki, Department of Forest Economics
No.30
ISSN (Print)1236-6218

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