Comparison of explicit vs. implicit measurements in predicting food purchases

Elina Kytö, Harold Bult, Esther Aarts, Joost Wegman, Rianne MAJ Ruijschop, Sari Mustonen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Article number103733
JournalFood Quality and Preference
Volume78
Number of pages12
ISSN0950-3293
DOIs
Publication statusPublished - Dec 2019
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 416 Food Science
  • Purchase behavior
  • Prediction
  • Consumer
  • Explicit measurements
  • Implicit measurements
  • Dairy
  • SOCIAL DESIRABILITY BIAS
  • ACTIVATION
  • AVOIDANCE TENDENCIES
  • REWARD
  • RESPONSES
  • CHOICE
  • EMOJI
  • ANTICIPATION
  • COMPATIBILITY
  • PUPILLOMETRY

Cite this

Kytö, E., Bult, H., Aarts, E., Wegman, J., Ruijschop, R. MAJ., & Mustonen, S. (2019). Comparison of explicit vs. implicit measurements in predicting food purchases. Food Quality and Preference, 78, [103733]. https://doi.org/10.1016/j.foodqual.2019.103733