Conquering the liminal space: Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic

Hanna Reinikainen; Salla-Maaria Laaksonen; Essi Pöyry; Vilma Luoma-aho

doi:10.4324/9781003177791-15

Conquering the liminal space: Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic

Hanna Reinikainen, Salla-Maaria Laaksonen, Essi Pöyry, Vilma Luoma-aho

Centre for Consumer Society Research

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Social Media for Progressive Public Relations
Editors	Outi Niininen
Number of pages	15
Place of Publication	London
Publisher	Taylor & Francis
Publication date	10 Nov 2022
Article number	11
ISBN (Print)	9781032012339, 9781032012346
ISBN (Electronic)	9781003177791
DOIs	https://doi.org/10.4324/9781003177791-15
Publication status	Published - 10 Nov 2022
MoE publication type	A3 Book chapter

Fields of Science

518 Media and communications

Access to Document

10.4324/9781003177791-15

Conquering the liminal space_Accepted manuscriptAccepted author manuscript, 1.65 MB

UnCoCo: Vaihtoehtoiset viestijät koronakriisissä – Unconventional Communicators in the Corona Crisis
Laaksonen, S.-M. (Principal Investigator), Heikkilä, T. (Participant), Pääkkönen, J. (Participant), Reinikainen, H. M. (Participant), Pöyry, E. (Participant), Öhman, E. (Participant), Jauho, M. (Participant) & Luoma-Aho, V. (Other)
01/11/2020 → 31/12/2022
Project: Research project

Cite this

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Conquering the liminal space: Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic. / Reinikainen, Hanna ; Laaksonen, Salla-Maaria ; Pöyry, Essi et al.
Social Media for Progressive Public Relations. ed. / Outi Niininen. London: Taylor & Francis, 2022. 11.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - Conquering the liminal space

T2 - Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic

AU - Reinikainen, Hanna

AU - Laaksonen, Salla-Maaria

AU - Pöyry, Essi

AU - Luoma-aho, Vilma

PY - 2022/11/10

Y1 - 2022/11/10

KW - 518 Media and communications

U2 - 10.4324/9781003177791-15

DO - 10.4324/9781003177791-15

M3 - Chapter

SN - 9781032012339

SN - 9781032012346

BT - Social Media for Progressive Public Relations

A2 - Niininen, Outi

PB - Taylor & Francis

CY - London

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Conquering the liminal space: Strategic social media influencer communication in the Finnish public sector during the COVID-19 pandemic

Fields of Science

Access to Document

Projects

UnCoCo: Vaihtoehtoiset viestijät koronakriisissä – Unconventional Communicators in the Corona Crisis

Cite this