Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data

Essi Pöyry, Petri Parvinen, Richard G. McFarland

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 47th Annual Hawaii International Conference on System Sciences
EditorsTX Bui, RH Sprague
Number of pages10
PublisherIEEE
Publication date2015
Pages3278-3287
DOIs
Publication statusPublished - 2015
Externally publishedYes
MoE publication typeA4 Article in conference proceedings
EventAnnual Hawaii International Conference on System Sciences - Big Island, United States
Duration: 6 Jan 20149 Jan 2014
Conference number: 47

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
PublisherIEEE COMPUTER SOC
ISSN (Print)1060-3425

Fields of Science

  • MEDIA-RICHNESS THEORY
  • SALES PERFORMANCE
  • BEHAVIOR
  • IMPACT
  • DESIGN
  • IMC
  • 512 Business and Management

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