Consistency or Complementarity?: Optimizing Multi-Channel Selling Based on Online Click-Through Data

Essi Pöyry; Petri Parvinen; Richard G. McFarland

doi:10.1109/HICSS.2015.396

Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data

Essi Pöyry, Petri Parvinen, Richard G. McFarland

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 47th Annual Hawaii International Conference on System Sciences
Editors	TX Bui, RH Sprague
Number of pages	10
Publisher	IEEE
Publication date	2015
Pages	3278-3287
DOIs	https://doi.org/10.1109/HICSS.2015.396
Publication status	Published - 2015
Externally published	Yes
MoE publication type	A4 Article in conference proceedings
Event	Annual Hawaii International Conference on System Sciences - Big Island, United States Duration: 6 Jan 2014 → 9 Jan 2014 Conference number: 47

Publication series

Name	Proceedings of the Annual Hawaii International Conference on System Sciences
Publisher	IEEE COMPUTER SOC
ISSN (Print)	1060-3425

Fields of Science

MEDIA-RICHNESS THEORY
SALES PERFORMANCE
BEHAVIOR
IMPACT
DESIGN
IMC
512 Business and Management

Access to Document

10.1109/HICSS.2015.396

Cite this

Pöyry, E., Parvinen, P., & McFarland, R. G. (2015). Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. In TX. Bui, & RH. Sprague (Eds.), Proceedings of the 47th Annual Hawaii International Conference on System Sciences (pp. 3278-3287). (Proceedings of the Annual Hawaii International Conference on System Sciences). IEEE. https://doi.org/10.1109/HICSS.2015.396

Pöyry, Essi ; Parvinen, Petri ; McFarland, Richard G. / Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. Proceedings of the 47th Annual Hawaii International Conference on System Sciences. editor / TX Bui ; RH Sprague. IEEE, 2015. pp. 3278-3287 (Proceedings of the Annual Hawaii International Conference on System Sciences).

@inproceedings{60de721fa3f14a45b3ac33e0534bfe98,

title = "Consistency or Complementarity?: Optimizing Multi-Channel Selling Based on Online Click-Through Data",

keywords = "MEDIA-RICHNESS THEORY, SALES PERFORMANCE, BEHAVIOR, IMPACT, DESIGN, IMC, 512 Business and Management",

author = "Essi P{\"o}yry and Petri Parvinen and McFarland, {Richard G.}",

year = "2015",

doi = "10.1109/HICSS.2015.396",

language = "English",

series = "Proceedings of the Annual Hawaii International Conference on System Sciences",

publisher = "IEEE",

pages = "3278--3287",

editor = "TX Bui and RH Sprague",

booktitle = "Proceedings of the 47th Annual Hawaii International Conference on System Sciences",

address = "United States",

note = "Annual Hawaii International Conference on System Sciences, HICSS 2014 ; Conference date: 06-01-2014 Through 09-01-2014",

}

Pöyry, E , Parvinen, P & McFarland, RG 2015, Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. in TX Bui & RH Sprague (eds), Proceedings of the 47th Annual Hawaii International Conference on System Sciences. Proceedings of the Annual Hawaii International Conference on System Sciences, IEEE, pp. 3278-3287, Annual Hawaii International Conference on System Sciences, Big Island, Hawaii, United States, 06/01/2014. https://doi.org/10.1109/HICSS.2015.396

Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. / Pöyry, Essi ; Parvinen, Petri; McFarland, Richard G.
Proceedings of the 47th Annual Hawaii International Conference on System Sciences. ed. / TX Bui; RH Sprague. IEEE, 2015. p. 3278-3287 (Proceedings of the Annual Hawaii International Conference on System Sciences).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

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T1 - Consistency or Complementarity?

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AU - Pöyry, Essi

AU - Parvinen, Petri

AU - McFarland, Richard G.

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PY - 2015

Y1 - 2015

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KW - SALES PERFORMANCE

KW - BEHAVIOR

KW - IMPACT

KW - DESIGN

KW - IMC

KW - 512 Business and Management

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DO - 10.1109/HICSS.2015.396

M3 - Conference contribution

T3 - Proceedings of the Annual Hawaii International Conference on System Sciences

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EP - 3287

BT - Proceedings of the 47th Annual Hawaii International Conference on System Sciences

A2 - Bui, TX

A2 - Sprague, RH

PB - IEEE

Y2 - 6 January 2014 through 9 January 2014

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Pöyry E , Parvinen P, McFarland RG. Consistency or Complementarity? Optimizing Multi-Channel Selling Based on Online Click-Through Data. In Bui TX, Sprague RH, editors, Proceedings of the 47th Annual Hawaii International Conference on System Sciences. IEEE. 2015. p. 3278-3287. (Proceedings of the Annual Hawaii International Conference on System Sciences). doi: 10.1109/HICSS.2015.396