Consumers as legitimating agents

How consumer-citizens challenge marketer legitimacy on social media

Ella Lillqvist, Johanna K. Moisander, A. Fuat Firat

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalInternational Journal of Consumer Studies
Volume42
Issue number2
Pages (from-to)197-204
Number of pages8
ISSN1470-6431
DOIs
Publication statusPublished - Mar 2018
MoE publication typeA1 Journal article-refereed

Fields of Science

  • ad avoidance, consumer-citizens, online community, organizational legitimacy, social media, symbolic interactionism
  • 512 Business and Management

Cite this

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title = "Consumers as legitimating agents: How consumer-citizens challenge marketer legitimacy on social media",
keywords = "ad avoidance, consumer-citizens, online community, organizational legitimacy, social media, symbolic interactionism, Consumer research, social media, ad avoidance, consumer-citizens, online community, organizational legitimacy, symbolic interactionism, 512 Business and Management",
author = "Ella Lillqvist and Moisander, {Johanna K.} and Firat, {A. Fuat}",
year = "2018",
month = "3",
doi = "10.1111/ijcs.12401",
language = "English",
volume = "42",
pages = "197--204",
journal = "International Journal of Consumer Studies",
issn = "1470-6423",
publisher = "John Wiley & Sons, Ltd (10.1111)",
number = "2",

}

Consumers as legitimating agents : How consumer-citizens challenge marketer legitimacy on social media. / Lillqvist, Ella; Moisander, Johanna K.; Firat, A. Fuat.

In: International Journal of Consumer Studies, Vol. 42, No. 2, 03.2018, p. 197-204.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Consumers as legitimating agents

T2 - How consumer-citizens challenge marketer legitimacy on social media

AU - Lillqvist, Ella

AU - Moisander, Johanna K.

AU - Firat, A. Fuat

PY - 2018/3

Y1 - 2018/3

KW - ad avoidance, consumer-citizens, online community, organizational legitimacy, social media, symbolic interactionism

KW - Consumer research

KW - social media

KW - ad avoidance

KW - consumer-citizens

KW - online community

KW - organizational legitimacy

KW - symbolic interactionism

KW - 512 Business and Management

U2 - 10.1111/ijcs.12401

DO - 10.1111/ijcs.12401

M3 - Article

VL - 42

SP - 197

EP - 204

JO - International Journal of Consumer Studies

JF - International Journal of Consumer Studies

SN - 1470-6423

IS - 2

ER -