Continuous Experimentation Cookbook: An introduction to systematic experimentation for software-intensive businesses

Myriam Munezero, Sezin Yaman, Fabian Fagerholm, Petri Kettunen, Hanna Mäenpää, Simo Mäkinen, Juha Tiihonen, Leah Riungu-Kalliosaari, Antti-Pekka Tuovinen, Markku Oivo, Jürgen Münch, Tomi Männistö

Research output: Book/ReportBookGeneral public


An increasing number of companies are involved in building
software-intensive products and services – hence the popular
slogan “every business is a software business”. Software allows
companies to disrupt existing markets because of its flexibility. This
creates highly dynamic and competitive environments, imposing
high risks to businesses. One risk is that the product or service is of
only little or no value to customers, meaning the effort to develop it
is wasted. In order to reduce such risks, you can adopt an experimentdriven
development approach where you validate your product ideas
before spending resources on fully developing them. Experiments
allow you to test assumptions about what customers really want and
react if the assumptions are wrong.

This book provides an introduction to continuous experimentation,
which is a systematic way to continuously test your product or service
value and whether your business strategy is working. With real case
examples from Ericsson, Solita, Vaadin, and Bittium, the book not
only gives you the concepts needed to start performing continuous
experimentation, but also shows you how others have been doing it.
Original languageEnglish
Place of PublicationHelsinki
Number of pages70
ISBN (Electronic)978-952-68735-1-0
Publication statusPublished - 30 Mar 2017
MoE publication typeE2 Popularised monograph

Fields of Science

  • 113 Computer and information sciences
  • 512 Business and Management

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