Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham

Susanna K Sarkki Ekestubbe; Essi Pöyry; Petri Parvinen

Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham

Susanna K Sarkki Ekestubbe, Essi Pöyry, Petri Parvinen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 49th Annual Macromarketing Conference
Number of pages	8
Place of Publication	Helsinki
Publisher	Macromarketing society
Publication date	2024
Pages	217-224
Publication status	Published - 2024
MoE publication type	A4 Article in conference proceedings
Event	The 49th Annual Macromarketing Conference - Helsinki, Finland Duration: 17 Jun 2024 → 20 Jun 2024 Conference number: 49

Publication series

Name	Proceedings of the ... annual Macromarketing Conference
Publisher	Macromarketing Society
Volume	49
ISSN (Electronic)	2168-1481

Fields of Science

512 Business and Management

Access to Document

Macromarketing Sarkki Ekestubbe et al. 2024Accepted author manuscript, 197 KBLicence: Unspecified

Cite this

@inproceedings{3dcf11cb7e9046e5aa5673227bdb48a0,

title = "Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham",

keywords = "512 Business and Management",

author = "{Sarkki Ekestubbe}, {Susanna K} and Essi P{\"o}yry and Petri Parvinen",

year = "2024",

language = "English",

series = "Proceedings of the ... annual Macromarketing Conference",

publisher = "Macromarketing society",

pages = "217--224",

booktitle = "Proceedings of the 49th Annual Macromarketing Conference",

note = "The 49th Annual Macromarketing Conference ; Conference date: 17-06-2024 Through 20-06-2024",

}

Sarkki Ekestubbe, SK , Pöyry, E & Parvinen, P 2024, Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham. in Proceedings of the 49th Annual Macromarketing Conference. Proceedings of the ... annual Macromarketing Conference, vol. 49, Macromarketing society, Helsinki, pp. 217-224, The 49th Annual Macromarketing Conference, Helsinki, Finland, 17/06/2024.

Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham. / Sarkki Ekestubbe, Susanna K ; Pöyry, Essi ; Parvinen, Petri.
Proceedings of the 49th Annual Macromarketing Conference. Helsinki: Macromarketing society, 2024. p. 217-224 (Proceedings of the ... annual Macromarketing Conference; Vol. 49).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review

TY - GEN

T1 - Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham

AU - Sarkki Ekestubbe, Susanna K

AU - Pöyry, Essi

AU - Parvinen, Petri

N1 - Conference code: 49

PY - 2024

Y1 - 2024

KW - 512 Business and Management

UR - http://www.diva-portal.org/smash/get/diva2:1875358/FULLTEXT01.pdf

M3 - Conference contribution

T3 - Proceedings of the ... annual Macromarketing Conference

SP - 217

EP - 224

BT - Proceedings of the 49th Annual Macromarketing Conference

PB - Macromarketing society

CY - Helsinki

T2 - The 49th Annual Macromarketing Conference

Y2 - 17 June 2024 through 20 June 2024

ER -

Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham

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Creating a Co-Marketing Platform with Spillover Effects - Case Welcome to Wrexham

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