Does Involvement moderate Commitment? The Case of Forest Industry Raw Wood Market Relationships

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceeding of the European Marketing Academy Annual Congress
Publication date2005
Publication statusPublished - 2005
MoE publication typeA3 Book chapter

Publication series

NameProceeding of the European Marketing Academy Annual Congress
PublisherEuropean Marketing Academy
Volume2005

Cite this

Berghäll, S. (2005). Does Involvement moderate Commitment? The Case of Forest Industry Raw Wood Market Relationships. In Proceeding of the European Marketing Academy Annual Congress (Proceeding of the European Marketing Academy Annual Congress; Vol. 2005).
Berghäll, Sami. / Does Involvement moderate Commitment? The Case of Forest Industry Raw Wood Market Relationships. Proceeding of the European Marketing Academy Annual Congress. 2005. (Proceeding of the European Marketing Academy Annual Congress).
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author = "Sami Bergh{\"a}ll",
year = "2005",
language = "English",
series = "Proceeding of the European Marketing Academy Annual Congress",
publisher = "European Marketing Academy",
booktitle = "Proceeding of the European Marketing Academy Annual Congress",

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Berghäll, S 2005, Does Involvement moderate Commitment? The Case of Forest Industry Raw Wood Market Relationships. in Proceeding of the European Marketing Academy Annual Congress. Proceeding of the European Marketing Academy Annual Congress, vol. 2005.

Does Involvement moderate Commitment? The Case of Forest Industry Raw Wood Market Relationships. / Berghäll, Sami.

Proceeding of the European Marketing Academy Annual Congress. 2005. (Proceeding of the European Marketing Academy Annual Congress; Vol. 2005).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Does Involvement moderate Commitment?

T2 - The Case of Forest Industry Raw Wood Market Relationships

AU - Berghäll, Sami

PY - 2005

Y1 - 2005

M3 - Chapter

T3 - Proceeding of the European Marketing Academy Annual Congress

BT - Proceeding of the European Marketing Academy Annual Congress

ER -

Berghäll S. Does Involvement moderate Commitment? The Case of Forest Industry Raw Wood Market Relationships. In Proceeding of the European Marketing Academy Annual Congress. 2005. (Proceeding of the European Marketing Academy Annual Congress).