Empowered by stigma? Pioneer organic farmers' stigma management strategies

Merja Riitta Lähdesmäki, Marjo Siltaoja, Harri Luomala, Petteri Puska, Sami Petri Kurki

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of the interviews, we provide a model of those strategies that the creation from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer farmers overcame the negative attributes associated with their farmer identities while actively building a agricultural category which was different from that of conventional farming.
Original languageFinnish
JournalJournal of Rural Studies
Volume65
Pages (from-to)152-160
Number of pages9
ISSN0743-0167
DOIs
Publication statusPublished - 2019
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 4111 Agronomy

Cite this

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title = "Empowered by stigma? Pioneer organic farmers' stigma management strategies",
abstract = "Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of the interviews, we provide a model of those strategies that the creation from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer farmers overcame the negative attributes associated with their farmer identities while actively building a agricultural category which was different from that of conventional farming.",
keywords = "4111 Maataloustiede, Organic farmer, Stigmatization, Stigma management, Finland, DIRTY WORK, INSTITUTIONAL ENTREPRENEURSHIP, IDENTITY WORK, CONSTRUCTION, AGRICULTURE, RESILIENCE, MOVEMENT, FOOD",
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volume = "65",
pages = "152--160",
journal = "Journal of Rural Studies",
issn = "0743-0167",
publisher = "Elsevier Scientific Publ. Co",

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Empowered by stigma? Pioneer organic farmers' stigma management strategies. / Lähdesmäki, Merja Riitta; Siltaoja, Marjo; Luomala, Harri ; Puska, Petteri; Kurki, Sami Petri.

In: Journal of Rural Studies, Vol. 65, 2019, p. 152-160.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Empowered by stigma? Pioneer organic farmers' stigma management strategies

AU - Lähdesmäki, Merja Riitta

AU - Siltaoja, Marjo

AU - Luomala, Harri

AU - Puska, Petteri

AU - Kurki, Sami Petri

PY - 2019

Y1 - 2019

N2 - Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of the interviews, we provide a model of those strategies that the creation from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer farmers overcame the negative attributes associated with their farmer identities while actively building a agricultural category which was different from that of conventional farming.

AB - Pioneers of organic farming often faced social challenges as their innovative ideas on agriculture not only encountered opposition in the conventional farming community, but led to stigmatization of organic farmers as social deviants. In this study, we examine what kind of stigma management strategies pioneer organic farmers engage with in order to cultivate an alternative positive image of themselves. Our research is based on the interviews with 14 pioneer organic farmers. Based on a qualitative analysis of the interviews, we provide a model of those strategies that the creation from a stigmatized to valued identity requires. Our study increases the understanding of the institutionalization process of organic farming by demonstrating how pioneer farmers overcame the negative attributes associated with their farmer identities while actively building a agricultural category which was different from that of conventional farming.

KW - 4111 Maataloustiede

KW - Organic farmer

KW - Stigmatization

KW - Stigma management

KW - Finland

KW - DIRTY WORK

KW - INSTITUTIONAL ENTREPRENEURSHIP

KW - IDENTITY WORK

KW - CONSTRUCTION

KW - AGRICULTURE

KW - RESILIENCE

KW - MOVEMENT

KW - FOOD

U2 - 10.1016/j.jrurstud.2018.10.008

DO - 10.1016/j.jrurstud.2018.10.008

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VL - 65

SP - 152

EP - 160

JO - Journal of Rural Studies

JF - Journal of Rural Studies

SN - 0743-0167

ER -