End users' purchasing task involvement, power and influence strategies in organizational buying

Giuseppe Pedeliento, Daniela Andreini, Mara Bergamaschi, Jari Salo

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalJournal of Business and Industrial Marketing
Volume34
Issue number1
Pages (from-to)150-165
Number of pages16
ISSN0885-8624
DOIs
Publication statusPublished - 2019
MoE publication typeA1 Journal article-refereed

Fields of Science

  • Power
  • Users
  • Trucks
  • Influence strategies
  • Organizational buying processes
  • Purchasing task involvement
  • BUSINESS
  • MODEL
  • DETERMINANTS
  • INFORMATION
  • IMPACT
  • BUYERS
  • PERCEPTIONS
  • MANAGEMENT
  • PATTERNS
  • CUSTOMER
  • 512 Business and Management

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