Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalJournal of Marketing Management
Volume36
Issue number3-4
Pages (from-to)334-360
Number of pages27
ISSN0267-257X
DOIs
Publication statusPublished - 12 Feb 2020
MoE publication typeA1 Journal article-refereed

Fields of Science

  • Customer engagement
  • objects of engagement
  • virtual reality
  • marketing technology
  • business-to-business
  • VALUE CO-CREATION
  • BRAND ENGAGEMENT
  • USER ENGAGEMENT
  • ACTOR ENGAGEMENT
  • DOMINANT LOGIC
  • SOCIAL MEDIA
  • BEHAVIOR
  • REALITY
  • LOYALTY
  • FOUNDATIONS
  • 4112 Forestry
  • 512 Business and Management

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