Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions

Essi Poyry; Petri Parvinen; Osmo Mattila; Jani Holopainen

doi:10.1080/0267257X.2020.1736603

Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions

Essi Poyry, Petri Parvinen, Osmo Mattila, Jani Holopainen

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Journal	Journal of Marketing Management
Volume	36
Issue number	3-4
Pages (from-to)	334-360
Number of pages	27
ISSN	0267-257X
DOIs	https://doi.org/10.1080/0267257X.2020.1736603
Publication status	Published - 12 Feb 2020
MoE publication type	A1 Journal article-refereed

Fields of Science

Customer engagement
objects of engagement
virtual reality
marketing technology
business-to-business
VALUE CO-CREATION
BRAND ENGAGEMENT
USER ENGAGEMENT
ACTOR ENGAGEMENT
DOMINANT LOGIC
SOCIAL MEDIA
BEHAVIOR
REALITY
LOYALTY
FOUNDATIONS
4112 Forestry
512 Business and Management

Access to Document

10.1080/0267257X.2020.1736603

Cite this

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title = "Engaged, but with what? Objects of engagement in technology-aided B2B customer interactions",

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AU - Mattila, Osmo

AU - Holopainen, Jani

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KW - 512 Business and Management

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