Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy

Research output: ThesisDoctoral Thesis

Abstract

Non-industrial private forest (NIPF) owners are important forest ecosystem service providers
and users. Along with the structural and general lifestyle changes of owners, their forest
ownership objectives have become more diverse, strongly emphasizing intangible forest
values alongside timber production. Therefore, NIPF owners and their versatile forest
ownership objectives are a potential source of information for exploring the untapped future
potential that could help the forest sector to retain its future viability on the road towards a
bioeconomy.
This doctoral thesis aims to understand the drivers of demand for new forestry services
and forest-based business opportunities from the perspective of NIPF owner objectives and
forest meanings. Objectives and forest meanings are examined from methodological, sociodemographic and NIPF owner sustainable lifestyle perspectives, leading to more general
examination of NIPF owner perceptions of future utilization prospects of forests and the
forest sector. Thus, the objective of the thesis is to build a more in-depth understanding of
NIPF owner objectives and to examine how this information could be used in the
development and marketing of forestry services and other forest-related products and
services.
The findings present a way to systematically analyse the objectives of forest ownership
and also illustrate how certain segments of forest owners value aesthetics and biodiversity
conservation over a traditional monetary value orientation. The results also indicate that the
owners with the highest sustainable consumption orientation place a greater emphasis on
multiple benefits of forests than owners who have a lower such orientation. The findings
show that the future value creation of forests will be based on multiple aspects, and the
widening of perspective beyond raw material dominance in the utilization of forests is
important. Thus, recognizing customer pressure towards more diversified forestry services
would be essential in meeting the versatile needs of forest owners but also from the
perspective of developing new forest-based businesses.
Original languageFinnish
Awarding Institution
  • University of Helsinki
  • Faculty of Agriculture and Forestry
Supervisors/Advisors
  • Toppinen, Anne, Supervisor
  • Berghäll, Sami, Supervisor
Award date16 Oct 2019
Publisher
Print ISBNs978-951-651-651-9
Electronic ISBNs978-951-651-650-2
Publication statusPublished - 16 Aug 2019
MoE publication typeG5 Doctoral dissertation (article)

Fields of Science

  • 4112 Forestry
  • 511 Economics

Cite this

Häyrinen, L. (2019). Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy. Finnish Society of Forest Sciences, University of Helsinki - Department of Forest Sciences.
Häyrinen, Liina. / Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy. Finnish Society of Forest Sciences, University of Helsinki - Department of Forest Sciences, 2019. 54 p.
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Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy. / Häyrinen, Liina.

Finnish Society of Forest Sciences, University of Helsinki - Department of Forest Sciences, 2019. 54 p.

Research output: ThesisDoctoral Thesis

TY - THES

T1 - Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy

AU - Häyrinen, Liina

PY - 2019/8/16

Y1 - 2019/8/16

N2 - Non-industrial private forest (NIPF) owners are important forest ecosystem service providersand users. Along with the structural and general lifestyle changes of owners, their forestownership objectives have become more diverse, strongly emphasizing intangible forestvalues alongside timber production. Therefore, NIPF owners and their versatile forestownership objectives are a potential source of information for exploring the untapped futurepotential that could help the forest sector to retain its future viability on the road towards abioeconomy.This doctoral thesis aims to understand the drivers of demand for new forestry servicesand forest-based business opportunities from the perspective of NIPF owner objectives andforest meanings. Objectives and forest meanings are examined from methodological, sociodemographic and NIPF owner sustainable lifestyle perspectives, leading to more generalexamination of NIPF owner perceptions of future utilization prospects of forests and theforest sector. Thus, the objective of the thesis is to build a more in-depth understanding ofNIPF owner objectives and to examine how this information could be used in thedevelopment and marketing of forestry services and other forest-related products andservices.The findings present a way to systematically analyse the objectives of forest ownershipand also illustrate how certain segments of forest owners value aesthetics and biodiversityconservation over a traditional monetary value orientation. The results also indicate that theowners with the highest sustainable consumption orientation place a greater emphasis onmultiple benefits of forests than owners who have a lower such orientation. The findingsshow that the future value creation of forests will be based on multiple aspects, and thewidening of perspective beyond raw material dominance in the utilization of forests isimportant. Thus, recognizing customer pressure towards more diversified forestry serviceswould be essential in meeting the versatile needs of forest owners but also from theperspective of developing new forest-based businesses.

AB - Non-industrial private forest (NIPF) owners are important forest ecosystem service providersand users. Along with the structural and general lifestyle changes of owners, their forestownership objectives have become more diverse, strongly emphasizing intangible forestvalues alongside timber production. Therefore, NIPF owners and their versatile forestownership objectives are a potential source of information for exploring the untapped futurepotential that could help the forest sector to retain its future viability on the road towards abioeconomy.This doctoral thesis aims to understand the drivers of demand for new forestry servicesand forest-based business opportunities from the perspective of NIPF owner objectives andforest meanings. Objectives and forest meanings are examined from methodological, sociodemographic and NIPF owner sustainable lifestyle perspectives, leading to more generalexamination of NIPF owner perceptions of future utilization prospects of forests and theforest sector. Thus, the objective of the thesis is to build a more in-depth understanding ofNIPF owner objectives and to examine how this information could be used in thedevelopment and marketing of forestry services and other forest-related products andservices.The findings present a way to systematically analyse the objectives of forest ownershipand also illustrate how certain segments of forest owners value aesthetics and biodiversityconservation over a traditional monetary value orientation. The results also indicate that theowners with the highest sustainable consumption orientation place a greater emphasis onmultiple benefits of forests than owners who have a lower such orientation. The findingsshow that the future value creation of forests will be based on multiple aspects, and thewidening of perspective beyond raw material dominance in the utilization of forests isimportant. Thus, recognizing customer pressure towards more diversified forestry serviceswould be essential in meeting the versatile needs of forest owners but also from theperspective of developing new forest-based businesses.

KW - 4112 Metsätiede

KW - 511 Kansantaloustiede

UR - https://dissertationesforestales.fi/article/10222

UR - https://dissertationesforestales.fi/pdf/article10222.pdf

M3 - Väitöskirja

SN - 978-951-651-651-9

VL - 2019

T3 - Dissertationes Forestales

PB - Finnish Society of Forest Sciences, University of Helsinki - Department of Forest Sciences

ER -

Häyrinen L. Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy. Finnish Society of Forest Sciences, University of Helsinki - Department of Forest Sciences, 2019. 54 p. (Dissertationes Forestales).