Finnish forest owner objectives as indicators for a diversifying use of forests on the road to a bioeconomy

Research output: ThesisDoctoral ThesisCollection of Articles


Non-industrial private forest (NIPF) owners are important forest ecosystem service providers
and users. Along with the structural and general lifestyle changes of owners, their forest
ownership objectives have become more diverse, strongly emphasizing intangible forest
values alongside timber production. Therefore, NIPF owners and their versatile forest
ownership objectives are a potential source of information for exploring the untapped future
potential that could help the forest sector to retain its future viability on the road towards a
This doctoral thesis aims to understand the drivers of demand for new forestry services
and forest-based business opportunities from the perspective of NIPF owner objectives and
forest meanings. Objectives and forest meanings are examined from methodological, sociodemographic and NIPF owner sustainable lifestyle perspectives, leading to more general
examination of NIPF owner perceptions of future utilization prospects of forests and the
forest sector. Thus, the objective of the thesis is to build a more in-depth understanding of
NIPF owner objectives and to examine how this information could be used in the
development and marketing of forestry services and other forest-related products and
The findings present a way to systematically analyse the objectives of forest ownership
and also illustrate how certain segments of forest owners value aesthetics and biodiversity
conservation over a traditional monetary value orientation. The results also indicate that the
owners with the highest sustainable consumption orientation place a greater emphasis on
multiple benefits of forests than owners who have a lower such orientation. The findings
show that the future value creation of forests will be based on multiple aspects, and the
widening of perspective beyond raw material dominance in the utilization of forests is
important. Thus, recognizing customer pressure towards more diversified forestry services
would be essential in meeting the versatile needs of forest owners but also from the
perspective of developing new forest-based businesses.
Original languageEnglish
Awarding Institution
  • University of Helsinki
  • Faculty of Agriculture and Forestry
  • Toppinen, Anne, Supervisor
  • Berghäll, Sami, Supervisor
Award date16 Oct 2019
Place of PublicationHelsinki
Print ISBNs978-951-651-651-9
Electronic ISBNs978-951-651-650-2
Publication statusPublished - 16 Aug 2019
MoE publication typeG5 Doctoral dissertation (article)

Fields of Science

  • 4112 Forestry
  • 511 Economics

Cite this