@inbook{fdac056104d34b1ab54c56eff9e470cd,
title = "Gef{\"u}hle oder Vernunft?: Was z{\"a}hlt mehr in der Rhetorik der deutschen und finnischen Werbeprospekte? ",
keywords = "612 Spr{\aa}k och litteratur, vaikuttamisen keinot, vakuuttaminen, suostuttelu, mainonnan kieli, argumentointi",
author = "Marjo Vesalainen",
year = "2002",
language = "tyska",
isbn = "951-683-971-1",
series = "Vaasan yliopiston selvityksi{\"a} ja raportteja",
publisher = "University of Vaasa",
number = "93",
pages = "224--247",
editor = "Anita Nuopponen and Terttu Harakka and Rolf Tatje",
booktitle = "Interkulturelle Wirtschaftskommunikation",
address = "Finland",
}