Golden girls and silver surfers: a descoberta do consumidor senior no século XX

Translated title of the contribution: Golden girls and silver surfers: Discovery of Senior Consumers

Research output: Contribution to journal › Article › Professional

Translated title of the contribution	Golden girls and silver surfers: Discovery of Senior Consumers
Original language	Portuguese
Journal	Diálogo com a economia criativa
Volume	6
Issue number	16
Pages (from-to)	14-25
Number of pages	12
ISSN	2525-2828
DOIs	https://doi.org/10.22398/2525-2828.61614-25
Publication status	Published - 2021
MoE publication type	D1 Article in a trade journal

Fields of Science

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title = "Golden girls and silver surfers: a descoberta do consumidor senior no s{\'e}culo XX",

keywords = "512 F{\"o}retagsekonomi",

author = "Frank Trentmann",

year = "2021",

doi = "10.22398/2525-2828.61614-25",

language = "portugisiska",

volume = "6",

pages = "14--25",

journal = "Di{\'a}logo com a economia criativa",

issn = "2525-2828",

publisher = "Escola Superior de Propaganda e Marketing ",

number = "16",

}

TY - JOUR

T1 - Golden girls and silver surfers

T2 - a descoberta do consumidor senior no século XX

AU - Trentmann, Frank

PY - 2021

Y1 - 2021

KW - 512 Företagsekonomi

U2 - 10.22398/2525-2828.61614-25

DO - 10.22398/2525-2828.61614-25

M3 - Artikel

VL - 6

SP - 14

EP - 25

JO - Diálogo com a economia criativa

JF - Diálogo com a economia criativa

SN - 2525-2828

IS - 16

ER -