Hybrid Narratives: Organizational Reputation in the Hybrid Media System

Research output: ThesisDoctoral Thesis

Abstract

This doctoral thesis investigates how the reputations of organizations are narrated in the hybrid media system, characterized by different media logics and technological principles, and the affective attunement of storytelling stakeholders. Organizational reputation is conceptualized as a communicative phenomenon, which exists both as individual beliefs and socially constructed narratives. The narratives are born and circulated in the hybrid media system, but they also have measurable effects on the people who consume them. Hybrid stands for a combination of older and newer media forms, which are intertwined in complex and dynamic assemblages. The dissertation employs a parallel mixed methods approach by using four different data sets in five research articles: interviews with communication professionals in organizations, social media discussion data, Wikipedia data, and psychophysiological measurements from an experimental study. In light of the results, a hybrid reputation narrative is polyphonic, emotional, and is formed in a context characterized by relative power structures between human and non-human actors. It is a form of narrative, in which the story elements can be stored in databases, searched, and hyperlinked by various, interacting actors, who through their use of the technical platforms generate the reputation narrative from fragmentary story pieces by merging opinions and facts. This dissertation highlights two aspects: the interplay between the social and the technological, and the importance of affect as a property of both reputation and reputation narratives.
Original languageEnglish
Place of PublicationHelsinki
Publisher
Print ISBNs978-951-51-2611-5
Electronic ISBNs978-951-51-2612-2
Publication statusPublished - 16 Jun 2017
MoE publication typeG5 Doctoral dissertation (article)

Fields of Science

  • 518 Media and communications

Cite this

Laaksonen, S-M. (2017). Hybrid Narratives: Organizational Reputation in the Hybrid Media System. Helsinki: University of Helsinki, Department of Social Research.
Laaksonen, Salla-Maaria. / Hybrid Narratives : Organizational Reputation in the Hybrid Media System. Helsinki : University of Helsinki, Department of Social Research, 2017. 196 p.
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title = "Hybrid Narratives: Organizational Reputation in the Hybrid Media System",
abstract = "This doctoral thesis investigates how the reputations of organizations are narrated in the hybrid media system, characterized by different media logics and technological principles, and the affective attunement of storytelling stakeholders. Organizational reputation is conceptualized as a communicative phenomenon, which exists both as individual beliefs and socially constructed narratives. The narratives are born and circulated in the hybrid media system, but they also have measurable effects on the people who consume them. Hybrid stands for a combination of older and newer media forms, which are intertwined in complex and dynamic assemblages. The dissertation employs a parallel mixed methods approach by using four different data sets in five research articles: interviews with communication professionals in organizations, social media discussion data, Wikipedia data, and psychophysiological measurements from an experimental study. In light of the results, a hybrid reputation narrative is polyphonic, emotional, and is formed in a context characterized by relative power structures between human and non-human actors. It is a form of narrative, in which the story elements can be stored in databases, searched, and hyperlinked by various, interacting actors, who through their use of the technical platforms generate the reputation narrative from fragmentary story pieces by merging opinions and facts. This dissertation highlights two aspects: the interplay between the social and the technological, and the importance of affect as a property of both reputation and reputation narratives.",
keywords = "518 Media and communications",
author = "Salla-Maaria Laaksonen",
year = "2017",
month = "6",
day = "16",
language = "English",
isbn = "978-951-51-2611-5",
series = "Publications of the Faculty of Social Sciences",
publisher = "University of Helsinki, Department of Social Research",
address = "Finland",

}

Hybrid Narratives : Organizational Reputation in the Hybrid Media System. / Laaksonen, Salla-Maaria.

Helsinki : University of Helsinki, Department of Social Research, 2017. 196 p.

Research output: ThesisDoctoral Thesis

TY - THES

T1 - Hybrid Narratives

T2 - Organizational Reputation in the Hybrid Media System

AU - Laaksonen, Salla-Maaria

PY - 2017/6/16

Y1 - 2017/6/16

N2 - This doctoral thesis investigates how the reputations of organizations are narrated in the hybrid media system, characterized by different media logics and technological principles, and the affective attunement of storytelling stakeholders. Organizational reputation is conceptualized as a communicative phenomenon, which exists both as individual beliefs and socially constructed narratives. The narratives are born and circulated in the hybrid media system, but they also have measurable effects on the people who consume them. Hybrid stands for a combination of older and newer media forms, which are intertwined in complex and dynamic assemblages. The dissertation employs a parallel mixed methods approach by using four different data sets in five research articles: interviews with communication professionals in organizations, social media discussion data, Wikipedia data, and psychophysiological measurements from an experimental study. In light of the results, a hybrid reputation narrative is polyphonic, emotional, and is formed in a context characterized by relative power structures between human and non-human actors. It is a form of narrative, in which the story elements can be stored in databases, searched, and hyperlinked by various, interacting actors, who through their use of the technical platforms generate the reputation narrative from fragmentary story pieces by merging opinions and facts. This dissertation highlights two aspects: the interplay between the social and the technological, and the importance of affect as a property of both reputation and reputation narratives.

AB - This doctoral thesis investigates how the reputations of organizations are narrated in the hybrid media system, characterized by different media logics and technological principles, and the affective attunement of storytelling stakeholders. Organizational reputation is conceptualized as a communicative phenomenon, which exists both as individual beliefs and socially constructed narratives. The narratives are born and circulated in the hybrid media system, but they also have measurable effects on the people who consume them. Hybrid stands for a combination of older and newer media forms, which are intertwined in complex and dynamic assemblages. The dissertation employs a parallel mixed methods approach by using four different data sets in five research articles: interviews with communication professionals in organizations, social media discussion data, Wikipedia data, and psychophysiological measurements from an experimental study. In light of the results, a hybrid reputation narrative is polyphonic, emotional, and is formed in a context characterized by relative power structures between human and non-human actors. It is a form of narrative, in which the story elements can be stored in databases, searched, and hyperlinked by various, interacting actors, who through their use of the technical platforms generate the reputation narrative from fragmentary story pieces by merging opinions and facts. This dissertation highlights two aspects: the interplay between the social and the technological, and the importance of affect as a property of both reputation and reputation narratives.

KW - 518 Media and communications

M3 - Doctoral Thesis

SN - 978-951-51-2611-5

T3 - Publications of the Faculty of Social Sciences

PB - University of Helsinki, Department of Social Research

CY - Helsinki

ER -

Laaksonen S-M. Hybrid Narratives: Organizational Reputation in the Hybrid Media System. Helsinki: University of Helsinki, Department of Social Research, 2017. 196 p. (Publications of the Faculty of Social Sciences).