I 🌹🍀🇫🇮 You! - Emojis as Emotional-Political Signifiers in Finnish Election Campaign Discussion Online

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


Social media platforms and the forms of vernacular expression they support invite citizens to emotionally react to political content. This study focuses on the affective networks of emoji use in the Facebook comment threads on 18 politicians’ public pages before the Finnish 2019 parliamentary elections. We aim to provide a more systematic study of the affective practices emerging from the use of emojis in specific contexts of online communication, such as in relation to particular political actors. We analyze the data using computational methods and network analysis and complement these methods with
qualitative analysis. The results indicate that emojis are used to connect with ideological coalitions across the parties and to reinforce connections with political actors. Particular emojis become distinctive emotional-political signifiers whose connotations have departed from their original denotations and are formed and shared in specific communities in relation to specific political candidates and parties.
Original languageEnglish
Title of host publicationProceedings of the 56th Annual Hawaii International Conference on System Sciences
Number of pages10
Place of PublicationHonolulu
PublisherHawaii International Conference on System Sciences
Publication date3 Jan 2023
ISBN (Electronic)9780998133164
Publication statusPublished - 3 Jan 2023
MoE publication typeA4 Article in conference proceedings
Event56th Annual Hawaii International Conference on System Sciences - Department of IT Management, Shidler College of Business, University of Hawaii, Honolulu, United States
Duration: 3 Jan 20236 Jan 2023
Conference number: 56

Fields of Science

  • 518 Media and communications

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