Industrial Ingredient Co-branding: A Brand Relationship Approach

Daniela Andreini, Giuseppe Pedeliento, Jari Tapani Salo

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	Finnish
Journal	International Journal of Business & Management
Volume	11
Issue number	7
Pages (from-to)	23-41
Number of pages	19
ISSN	2321-8916
DOIs	https://doi.org/10.5539/ijbm.v11n7p23
Publication status	Published - 2016
Externally published	Yes
MoE publication type	A1 Journal article-refereed

Fields of Science

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title = "Industrial Ingredient Co-branding: A Brand Relationship Approach",

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