Influence of strategic planning on product marketing and health service orientation of community pharmacies-A national survey in Finland

Lenita Jokinen, Inka Puumalainen, Marja Airaksinen

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalHealth Policy
Volume123
Issue number5
Pages (from-to)462-467
Number of pages6
ISSN0168-8510
DOIs
Publication statusPublished - May 2019
MoE publication typeA1 Journal article-refereed

Fields of Science

  • Community pharmacies
  • Health services
  • Strategy
  • Marketing
  • Healthcare
  • 3142 Public health care science, environmental and occupational health
  • 3141 Health care science
  • 317 Pharmacy

Cite this

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title = "Influence of strategic planning on product marketing and health service orientation of community pharmacies-A national survey in Finland",
keywords = "Community pharmacies, Health services, Strategy, Marketing, Healthcare, 3142 Public health care science, environmental and occupational health, 3141 Health care science, 317 Pharmacy",
author = "Lenita Jokinen and Inka Puumalainen and Marja Airaksinen",
year = "2019",
month = "5",
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language = "English",
volume = "123",
pages = "462--467",
journal = "Health Policy",
issn = "0168-8510",
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Influence of strategic planning on product marketing and health service orientation of community pharmacies-A national survey in Finland. / Jokinen, Lenita; Puumalainen, Inka; Airaksinen, Marja.

In: Health Policy, Vol. 123, No. 5, 05.2019, p. 462-467.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Influence of strategic planning on product marketing and health service orientation of community pharmacies-A national survey in Finland

AU - Jokinen, Lenita

AU - Puumalainen, Inka

AU - Airaksinen, Marja

PY - 2019/5

Y1 - 2019/5

KW - Community pharmacies

KW - Health services

KW - Strategy

KW - Marketing

KW - Healthcare

KW - 3142 Public health care science, environmental and occupational health

KW - 3141 Health care science

KW - 317 Pharmacy

U2 - 10.1016/j.healthpol.2019.02.006

DO - 10.1016/j.healthpol.2019.02.006

M3 - Article

VL - 123

SP - 462

EP - 467

JO - Health Policy

JF - Health Policy

SN - 0168-8510

IS - 5

ER -