Interpretations of individualistic and collectivistic Drinking Messages in beer commercials by teenagers from five European countries

Matilda Hellman, J.F. Gosselt, M. Pietruszka, S. Rolando, S. Rossetti, J. Wothge

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
JournalCross-cultural Communication
Issue number4
Pages (from-to)40-57
Number of pages18
Publication statusPublished - 2010
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 514 Sociology

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