Join us for this: Lexical bundles and repetition in email marketing texts

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This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.
Original languageEnglish
Title of host publicationApplications of Pattern-driven Methods in Corpus Linguistics
EditorsJoanna Kopaczyk, Jukka Tyrkkö
Number of pages38
Place of PublicationAmsterdam
PublisherJohn Benjamins
Publication date1 Jan 2018
ISBN (Print)9789027200136
ISBN (Electronic)9789027264565
Publication statusPublished - 1 Jan 2018
Externally publishedYes
MoE publication typeA3 Book chapter

Publication series

NameStudies in Corpus Linguistics
PublisherJohn Benjamins
ISSN (Print)1388-0373

Fields of Science

  • 6121 Languages
  • corpus linguistcs
  • linguistics
  • marketing
  • blog

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