@inbook{0a7c70fffa8e41cc88b373f6d14446c0,
title = "Join us for this: Lexical bundles and repetition in email marketing texts",
abstract = "This paper researches the lexical bundles of email marketing texts targeted at lawyers. The goal is to research the repetitive nature of email marketing. The research uses a corpus of email marketing texts targeted at lawyers, legal case decisions and blog posts written by and for labor and employment lawyers. The results show that the email marketing texts do not borrow lexical bundles from either of the other text types and that much of the language is predetermined by a template. This paper also presents the advantages of using range rather than frequency to analyze lexical bundles.",
keywords = "6121 Languages, corpus linguistcs, linguistics, marketing, blog",
author = "Joseph McVeigh",
year = "2018",
month = jan,
day = "1",
doi = "10.1075/scl.82.09mcv",
language = "English",
isbn = "9789027200136",
volume = "82",
series = "Studies in Corpus Linguistics",
publisher = "John Benjamins",
number = "82",
pages = "213--250",
editor = "{ Kopaczyk}, Joanna and Jukka Tyrkk{\"o}",
booktitle = "Applications of Pattern-driven Methods in Corpus Linguistics",
address = "International",
}