LayerFolding: Discovering Creative Links in Word Association Networks

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


A frequent challenge in creative tasks such as advertising is finding novel and concrete representations of abstract concepts. We cast this problem as finding, in word association networks, the relevant indirect associations of a given node. We propose a novel approach, LayerFolding, which selects nodes at increasing distances from the given node, according to their relatedness to it. The relatedness is calculated based on the shortest paths that are potentially coherent. In a test against a small set of visual representations of abstract concepts found in real advertisements, LayerFolding provides a 79\% recall, and outperforms other two popular semantic relatedness measures.
Original languageEnglish
Title of host publicationSAC '16 Proceedings of the 31st Annual ACM Symposium on Applied Computing
Number of pages4
Place of PublicationNew York, NY
PublisherACM, Association for Computing Machinery
Publication date4 Apr 2016
ISBN (Print)978-1-4503-3739-7
Publication statusPublished - 4 Apr 2016
MoE publication typeA4 Article in conference proceedings
EventACM Symposium on Applied Computing - Pisa, Italy
Duration: 4 Apr 20168 Apr 2016
Conference number: 31

Fields of Science

  • 113 Computer and information sciences

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