Lifestyle of health and sustainability of forest owners as an indicator of multiple use of forests

Research output: Contribution to journalArticleScientificpeer-review

Abstract

In the face of a strong societal emphasis on sustainable development, the research on environmentally conscious consumers is becoming increasingly important. In a country such as Finland, non-industrial private forest (NIPF) owners can be used as a proxy for a high-involvement group engaged in forest ecosystem service provision and consumption. NIPF owners constitute a large proportion of the Finnish population and, based on previous research, the values they ascribe to forest meaning and use have become more diverse, strongly emphasizing recreational and conservation values alongside timber production. We thus hypothesize that understanding the NIPFs consumer perceptions better offers new insights into future consumer value creation in Finnish society overall, especially concerning the segment of consumers associated with the lifestyle of health and sustainability (LOHAS). First, the theoretical aim of the study was to validate a measurement model for forest owners engaged in pro-environmental consumption behavior and its effect on the meaning of forest for them. Second, the empirical aim was to identify different consumer categories among NIPF owners by classifying them into groups based on their sustainability orientation, and determine how the valuation of various uses of forests differs between these groups. The data set of 394 forest owners was collected in Finland in 2013 by telephone interview and was analysed using multivariate methods. The findings indicate that the owners with the highest sustainability orientation have a greater emphasis on multiple benefits of forests than owners who have a lower orientation to sustainable consumption behavior, and that they could be therefore considered as an interesting peer group for developing new service offerings in the changing forestry markets as well. (C) 2016 Published by Elsevier B.V.
Original languageEnglish
JournalForest Policy and Economics
Volume67
Pages (from-to)10–19
Number of pages10
ISSN1389-9341
DOIs
Publication statusPublished - 16 Mar 2016
MoE publication typeA1 Journal article-refereed

Fields of Science

  • 4112 Forestry
  • Non-industrial private forest owner
  • LOHAS - Lifestyle of health and sustainability
  • Meaning of forest
  • Confirmatory factor analysis
  • Multiple use of forests
  • FIT INDEXES
  • CONSUMER-BEHAVIOR
  • PAPER-INDUSTRY
  • WOOD PRODUCTS
  • OBJECTIVES
  • GREEN
  • FINLAND
  • SECTOR
  • ALTERNATIVES
  • BIOECONOMY

Cite this

@article{b41770b55c5f4992a2b6b507ad226dcf,
title = "Lifestyle of health and sustainability of forest owners as an indicator of multiple use of forests",
abstract = "In the face of a strong societal emphasis on sustainable development, the research on environmentally conscious consumers is becoming increasingly important. In a country such as Finland, non-industrial private forest (NIPF) owners can be used as a proxy for a high-involvement group engaged in forest ecosystem service provision and consumption. NIPF owners constitute a large proportion of the Finnish population and, based on previous research, the values they ascribe to forest meaning and use have become more diverse, strongly emphasizing recreational and conservation values alongside timber production. We thus hypothesize that understanding the NIPFs consumer perceptions better offers new insights into future consumer value creation in Finnish society overall, especially concerning the segment of consumers associated with the lifestyle of health and sustainability (LOHAS). First, the theoretical aim of the study was to validate a measurement model for forest owners engaged in pro-environmental consumption behavior and its effect on the meaning of forest for them. Second, the empirical aim was to identify different consumer categories among NIPF owners by classifying them into groups based on their sustainability orientation, and determine how the valuation of various uses of forests differs between these groups. The data set of 394 forest owners was collected in Finland in 2013 by telephone interview and was analysed using multivariate methods. The findings indicate that the owners with the highest sustainability orientation have a greater emphasis on multiple benefits of forests than owners who have a lower orientation to sustainable consumption behavior, and that they could be therefore considered as an interesting peer group for developing new service offerings in the changing forestry markets as well. (C) 2016 Published by Elsevier B.V.",
keywords = "4112 Forestry, Non-industrial private forest owner, LOHAS - Lifestyle of health and sustainability, Meaning of forest, Confirmatory factor analysis, Multiple use of forests, FIT INDEXES, CONSUMER-BEHAVIOR, PAPER-INDUSTRY, WOOD PRODUCTS, OBJECTIVES, GREEN, FINLAND, SECTOR, ALTERNATIVES, BIOECONOMY",
author = "H{\"a}yrinen, {Liina Elli Elina} and Mattila, {Osmo Pekka Antero} and Bergh{\"a}ll, {Sami Alvar} and Toppinen, {Anne Maarit Kristiina}",
year = "2016",
month = "3",
day = "16",
doi = "10.1016/j.forpol.2016.03.005",
language = "English",
volume = "67",
pages = "10–19",
journal = "Forest Policy and Economics",
issn = "1389-9341",
publisher = "Elsevier Scientific Publ. Co",

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TY - JOUR

T1 - Lifestyle of health and sustainability of forest owners as an indicator of multiple use of forests

AU - Häyrinen, Liina Elli Elina

AU - Mattila, Osmo Pekka Antero

AU - Berghäll, Sami Alvar

AU - Toppinen, Anne Maarit Kristiina

PY - 2016/3/16

Y1 - 2016/3/16

N2 - In the face of a strong societal emphasis on sustainable development, the research on environmentally conscious consumers is becoming increasingly important. In a country such as Finland, non-industrial private forest (NIPF) owners can be used as a proxy for a high-involvement group engaged in forest ecosystem service provision and consumption. NIPF owners constitute a large proportion of the Finnish population and, based on previous research, the values they ascribe to forest meaning and use have become more diverse, strongly emphasizing recreational and conservation values alongside timber production. We thus hypothesize that understanding the NIPFs consumer perceptions better offers new insights into future consumer value creation in Finnish society overall, especially concerning the segment of consumers associated with the lifestyle of health and sustainability (LOHAS). First, the theoretical aim of the study was to validate a measurement model for forest owners engaged in pro-environmental consumption behavior and its effect on the meaning of forest for them. Second, the empirical aim was to identify different consumer categories among NIPF owners by classifying them into groups based on their sustainability orientation, and determine how the valuation of various uses of forests differs between these groups. The data set of 394 forest owners was collected in Finland in 2013 by telephone interview and was analysed using multivariate methods. The findings indicate that the owners with the highest sustainability orientation have a greater emphasis on multiple benefits of forests than owners who have a lower orientation to sustainable consumption behavior, and that they could be therefore considered as an interesting peer group for developing new service offerings in the changing forestry markets as well. (C) 2016 Published by Elsevier B.V.

AB - In the face of a strong societal emphasis on sustainable development, the research on environmentally conscious consumers is becoming increasingly important. In a country such as Finland, non-industrial private forest (NIPF) owners can be used as a proxy for a high-involvement group engaged in forest ecosystem service provision and consumption. NIPF owners constitute a large proportion of the Finnish population and, based on previous research, the values they ascribe to forest meaning and use have become more diverse, strongly emphasizing recreational and conservation values alongside timber production. We thus hypothesize that understanding the NIPFs consumer perceptions better offers new insights into future consumer value creation in Finnish society overall, especially concerning the segment of consumers associated with the lifestyle of health and sustainability (LOHAS). First, the theoretical aim of the study was to validate a measurement model for forest owners engaged in pro-environmental consumption behavior and its effect on the meaning of forest for them. Second, the empirical aim was to identify different consumer categories among NIPF owners by classifying them into groups based on their sustainability orientation, and determine how the valuation of various uses of forests differs between these groups. The data set of 394 forest owners was collected in Finland in 2013 by telephone interview and was analysed using multivariate methods. The findings indicate that the owners with the highest sustainability orientation have a greater emphasis on multiple benefits of forests than owners who have a lower orientation to sustainable consumption behavior, and that they could be therefore considered as an interesting peer group for developing new service offerings in the changing forestry markets as well. (C) 2016 Published by Elsevier B.V.

KW - 4112 Forestry

KW - Non-industrial private forest owner

KW - LOHAS - Lifestyle of health and sustainability

KW - Meaning of forest

KW - Confirmatory factor analysis

KW - Multiple use of forests

KW - FIT INDEXES

KW - CONSUMER-BEHAVIOR

KW - PAPER-INDUSTRY

KW - WOOD PRODUCTS

KW - OBJECTIVES

KW - GREEN

KW - FINLAND

KW - SECTOR

KW - ALTERNATIVES

KW - BIOECONOMY

U2 - 10.1016/j.forpol.2016.03.005

DO - 10.1016/j.forpol.2016.03.005

M3 - Article

VL - 67

SP - 10

EP - 19

JO - Forest Policy and Economics

JF - Forest Policy and Economics

SN - 1389-9341

ER -