Marketer Legitimacy in Participatory Media: Negotiating the Acceptance of Marketing Communication on Reddit

Research output: Contribution to journal › Meeting Abstract › peer-review

Original language	English
Journal	Advances in Consumer Research
Volume	43
ISSN	0098-9258
Publication status	Published - 2015
Externally published	Yes

Cite this

@article{c3813ef864244446ac78e9a97dc213dd,

title = "Marketer Legitimacy in Participatory Media: Negotiating the Acceptance of Marketing Communication on Reddit",

author = "Ella Lillqvist and Johanna Moisander and Firat, \{A. Fuat\}",

year = "2015",

language = "English",

volume = "43",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}

TY - JOUR

T1 - Marketer Legitimacy in Participatory Media

T2 - Negotiating the Acceptance of Marketing Communication on Reddit

AU - Lillqvist, Ella

AU - Moisander, Johanna

AU - Firat, A. Fuat

PY - 2015

Y1 - 2015

UR - http://www.acrwebsite.org/volumes/1019661/volumes/v43/NA-43

M3 - Meeting Abstract

SN - 0098-9258

VL - 43

JO - Advances in Consumer Research

JF - Advances in Consumer Research

ER -