Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationPreparing for the 21st Century: Value Added MArketing for Value Added Products
PublisherInternational union of forest research organizations
Publication date1997
ISBN (Print)0-935018-92-1
Publication statusPublished - 1997
MoE publication typeA3 Book chapter

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