Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationPreparing for the 21st Century: Value Added MArketing for Value Added Products
PublisherInternational union of forest research organizations
Publication date1997
ISBN (Print)0-935018-92-1
Publication statusPublished - 1997
MoE publication typeA3 Book chapter

Cite this

Berghäll, S. (1997). Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior. In Preparing for the 21st Century: Value Added MArketing for Value Added Products International union of forest research organizations.
Berghäll, Sami. / Marketing of Forest Industry Investment Goods to Asia : A Commitment-Trust Theory Approach to Marketing Channel Behavior. Preparing for the 21st Century: Value Added MArketing for Value Added Products. International union of forest research organizations, 1997.
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author = "Sami Bergh{\"a}ll",
year = "1997",
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isbn = "0-935018-92-1",
booktitle = "Preparing for the 21st Century: Value Added MArketing for Value Added Products",
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Berghäll, S 1997, Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior. in Preparing for the 21st Century: Value Added MArketing for Value Added Products. International union of forest research organizations.

Marketing of Forest Industry Investment Goods to Asia : A Commitment-Trust Theory Approach to Marketing Channel Behavior. / Berghäll, Sami.

Preparing for the 21st Century: Value Added MArketing for Value Added Products. International union of forest research organizations, 1997.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Marketing of Forest Industry Investment Goods to Asia

T2 - A Commitment-Trust Theory Approach to Marketing Channel Behavior

AU - Berghäll, Sami

PY - 1997

Y1 - 1997

M3 - Chapter

SN - 0-935018-92-1

BT - Preparing for the 21st Century: Value Added MArketing for Value Added Products

PB - International union of forest research organizations

ER -

Berghäll S. Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior. In Preparing for the 21st Century: Value Added MArketing for Value Added Products. International union of forest research organizations. 1997