Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Preparing for the 21st Century: Value Added MArketing for Value Added Products
Publisher	International union of forest research organizations
Publication date	1997
ISBN (Print)	0-935018-92-1
Publication status	Published - 1997
MoE publication type	A3 Book chapter

Cite this

@inbook{0d7fcf57f3ea4691b56cb385486ebf87,

title = "Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior",

author = "Sami Bergh{\"a}ll",

year = "1997",

language = "English",

isbn = "0-935018-92-1",

booktitle = "Preparing for the 21st Century: Value Added MArketing for Value Added Products",

publisher = "International union of forest research organizations",

address = "Austria",

}

Marketing of Forest Industry Investment Goods to Asia: A Commitment-Trust Theory Approach to Marketing Channel Behavior. / Berghäll, Sami.
Preparing for the 21st Century: Value Added MArketing for Value Added Products. International union of forest research organizations, 1997.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review